What’s the Story Behind Sunday Cider’s Cool, Understated Logo?

Branding Vancouver looks at some of the more interesting logos and icons that appear in Vancouver’s food and beverage scene. Some of the explanations will be long and others short, but the goal of deeper understanding will be constant. If you want the backstory of a particularly compelling local brand revealed, let us know via @scoutmagazine and we’ll try to figure it out.

The Brand: Sunday Cider

The Designer: Ed Spence

“A few years back, Sunday’s cidermaker Clinton McDougall had recently opened Bestie – a friendly little sausage and beer parlour in Vancouver’s Chinatown – where Sunday was the only day the restaurant was closed. And so, every Sunday their small team would gather to make and drink cider in Bestie’s basement. During those days, they generated hundreds of other possible names, but nothing felt better than “Sunday Cider” – the day of Sabbath and a day to set aside for enjoying and drinking cider.”

Sizzling hot day to keg cider for the upcoming Summer Sizzler on Sept 16th! . . . . . #craftcider

A post shared by Sunday Cider (@sundaycider) on Sep 6, 2017 at 1:33pm PDT

The Story: According to Co-owner Patrick Connelly (pictured above):

“Sunday Cider wanted their visual identity to reflect their mission to make fine and ‘far out’ BC craft cider that creates joy in people’s lives. They were lucky to connect with a Vancouver based artist named Ed Spence who, over several pints of Sunday, was convinced to create them a visual identity. Ed developed a ton of early sketches and after many iterations they arrived at their wobbly and wonderful Sunday Cider logo. Every element is hand drawn. The full logo includes a hand popping a cap (or perhaps a hand flipping a coin). The cap or coin seems to glow. The hand is in the shape of shadow puppet of a dog. Those illustrative elements are about creating a little bit of mystery and delight.”