DINER | Highly Anticipated “Matchstick” Gets Ready To Open Its Doors In Chinatown


by Andrew Morrison | The long awaited second location of the Fraserhood’s excellent Matchstick Coffee Roasters is on the verge of opening at 213 East Georgia St. in Chinatown (the same block as Phnom Penh and Mamie Taylor’s). If all goes according to plan, they could open as soon as this Wednesday.

So what can we expect? First and foremost, it should be noted that this Matchstick will be licensed. They’ll be serving five beers and one cider (all on tap) in addition to their own coffee line up. On opening day, we’ll see Four Winds’ pale ale and porter, Hoyne’s pale ale and pilsener, Moon Under Water’s IPA, and Merridale Cider.


They’re also upping their food game with – get this – a toast bar. They’ll be using their in-house, naturally leavened organic bread and spreading slices with plain butter, walnut butter, seasonal preserves, tapenades, and chutney. Oh, and cinnamon toast, because when you have a toast bar, there has to be cinnamon toast (it’s in the rules). They’ll also be baking their own croissants and making their own granola, plus they’re working on perfecting a hash as we speak. The lunch menu will see all of the above (if there’s any of it left), plus sandwiches of both vegetarian and meaty persuasion, the latter employing cured meats from Drew Driesson of D’Original Sausage Co. on Main Street.

And dinner! They’ll be doing dinner, too, with Mac & Cheese (with or without bacon), meat and cheese boards, and a variety of savoury flatbreads. The food program is being run by the Ballymaloe-trained Annabelle Choi, who is back home after toiling at Tartine and Craftsman & Wolves in San Francisco. According to Choi, the food at Matchstick is meant to “underscore and reinforce the connection between coffee and community.”


Their communal philosophy clearly comes across in the design on the cavernous space, which can seat upwards of 80 people in cozy window nooks and on little red stools that front a series of shared wooden tables. The massive beech plank table in front of the giant map of South America is particular awesome, but my favourite detail is the black wood cladding of the bakery and one of the walls at the front by the door. It looks painted black from afar, but if you get up close (or spy the shots above), you can see that they were toasted.

They’ll be playing their hours by ear to start, but I’m told the ballpark is around 7am to 9pm. Cross your fingers for Wednesday and take a closer look at the interior below.


6 Responses to “DINER | Highly Anticipated “Matchstick” Gets Ready To Open Its Doors In Chinatown”

  1. Sean Orr on March 3rd, 2014 3:04 pm
  2. Boomboom on March 3rd, 2014 5:19 pm

    A “toast bar”?
    C’mon. Their hipster dial goes to 11.

  3. Rachel on March 3rd, 2014 11:15 pm

    Toast bars, so hot right now… just like San Fran’s The Mill. Will Matchstick charge the incendiary price of $4 per slice (see cover of edible San Francisco). Kudos to the Matchstick team on another beautiful space.

  4. 1Buser on March 4th, 2014 12:24 am

    Seating looks so uncomfortable, just like their first space. Will give it a go though. They may just surprise me.
    I actually think the menu sounds quite scrumptious. Toast bars are a relatively easy comfort dish to offer, I like it ….but again the seating isn’t screaming comfort. The question is – will they be offering British beans n’ leeks on toast?!
    : )

  5. Dana on March 4th, 2014 6:37 pm

    SO STOKED FOR GOOD BREAD nice moves!

  6. Leigh on March 6th, 2014 12:08 am

    Ha ha, Sean – You beat me to it!