Brick & Mortar “Juice Truck” Spot On Track To Open Tomorrow In Mt. Pleasant

by Andrew Morrison & Michelle Sproule | Mount Pleasant residents and fans of The Juice Truck – regularly parked at the foot of Abbott St. in Gastown – will be stoked to learn that the long awaited brick and mortar location opens tomorrow at 28 West 5th Avenue between Manitoba and Ontario.

The good news comes on the heels of a couple of successful dry runs that saw the smooth roll-out of a brand new food program drawn up by Lina Caschetto, who worked previously in the kitchens at Wildebeest, Cuchillo, and Les Faux Bourgeois (chef David Gunawan of Farmer’s Apprentice had originally been tasked with designing the menu, but we assume his upcoming Grapes & Soda project made the collaboration too time-consuming to commit to).

As we noted previously in our original reveal of the space, it’s a multi-purpose joint with retail frontage selling juices, cleanses, and a variety of packaged healthy supplements; a massive, fully operational commissary kitchen that plays double duty making juices and doing food prep (they’re also renting out a corner to the awesome ladies at Culver City Salads); a beautiful community space that’ll seat 26 people for sit-down pop-up suppers, screenings, and workshops galore; and a cozy parking spot for Ol’ Juicy, the truck that started it all.

Hats off to our friends at local design shop Glasfurd & Walker (see also Meat & Bread, Pizzeria Farina, Wildebeest, etc). They are branding wizards primarily, and this is their first interior. We think they’ve really nailed it “on brand” (dig the broccoli and banana bondage posters by Phoebe Glasfurd in the retail area, the three changeling fruit/veg posters by Alex Proba in the community space, and the painting of the Ol’ Juicy by Andy Dixon in the washroom). Take a closer look below…

The Juice Truck Store Front | 28 W 5th (between Ontario and Manitoba)
The Juice Truck Crew (+ Cluver City gals)
The Juice Truck Store Front
The Noodle Bowl | The Juice Truck Store Front
The Juice Truck Brand Coconut Oil
The Juice Truck Store Front
The Juice Truck Store Front
Hanging Pineapple | The Juice Truck Store Front
Salad prep at The Juice Truck Store Front
Ashwaganda | The Juice Truck Store Front
Neon Juice Truck
Lina Caschetto prepping salads at The Juice Truck Store Front
Wall detail | The Juice Truck Store Front
Menu | The Juice Truck
Pine Pollen | The Juice Truck Store Front
The Juice Truck Store Front Community Room
Wall detail | The Juice Truck Store Front
The Juice Truck Store Front Community Room
Prepping salads at The Juice Truck Store Front
Counter Service Area | The Juice Truck Store Front
The Juice Truck Store Front Exterior
Granola | The Juice Truck Store Front
The Juice Truck
The Juice Truck Store Front
The Juice Truck Store Front
The Juice Truck Store Front
The Juice Truck Store Front
Juice Truck Cold Pressed Juices
The Juice Truck Store Front
The Juice Truck Store Front
The Juice Truck Store Front Herbal Combination
The Juice Truck Store Front
Culver City Salad Prep area | The Juice Truck Store Front
Culver City Salads | The Juice Truck Store Front

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Reverence, Respect, and Realization: What The Acorn Taught Me

At 21 years old, I'm still just a kid and relatively new to working in restaurants, but I grew up umbilically tied to the hospitality industry. My father was a food writer, and my mother is a photographer. Their careers meant that most of my early years were spent in kitchens and dining rooms instead of on playgrounds and soccer fields; consequently, I learned my table manners before I could count past one hundred.