Brick & Mortar “Juice Truck” Spot On Track To Open Tomorrow In Mt. Pleasant

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by Andrew Morrison & Michelle Sproule | Mount Pleasant residents and fans of The Juice Truck – regularly parked at the foot of Abbott St. in Gastown – will be stoked to learn that the long awaited brick and mortar location opens tomorrow at 28 West 5th Avenue between Manitoba and Ontario.

The good news comes on the heels of a couple of successful dry runs that saw the smooth roll-out of a brand new food program drawn up by Lina Caschetto, who worked previously in the kitchens at Wildebeest, Cuchillo, and Les Faux Bourgeois (chef David Gunawan of Farmer’s Apprentice had originally been tasked with designing the menu, but we assume his upcoming Grapes & Soda project made the collaboration too time-consuming to commit to).

As we noted previously in our original reveal of the space, it’s a multi-purpose joint with retail frontage selling juices, cleanses, and a variety of packaged healthy supplements; a massive, fully operational commissary kitchen that plays double duty making juices and doing food prep (they’re also renting out a corner to the awesome ladies at Culver City Salads); a beautiful community space that’ll seat 26 people for sit-down pop-up suppers, screenings, and workshops galore; and a cozy parking spot for Ol’ Juicy, the truck that started it all.

Hats off to our friends at local design shop Glasfurd & Walker (see also Meat & Bread, Pizzeria Farina, Wildebeest, etc). They are branding wizards primarily, and this is their first interior. We think they’ve really nailed it “on brand” (dig the broccoli and banana bondage posters by Phoebe Glasfurd in the retail area, the three changeling fruit/veg posters by Alex Proba in the community space, and the painting of the Ol’ Juicy by Andy Dixon in the washroom). Take a closer look below…

  • The Juice Truck Store Front | 28 W 5th (between Ontario and Manitoba)
    The Juice Truck Store Front | 28 W 5th (between Ontario and Manitoba)
  • The Juice Truck Crew (+ Cluver City gals)
    The Juice Truck Crew (+ Cluver City gals)
  • The Juice Truck Store Front
    The Juice Truck Store Front
  • The Noodle Bowl | The Juice Truck Store Front
    The Noodle Bowl | The Juice Truck Store Front
  • The Juice Truck Brand Coconut Oil
    The Juice Truck Brand Coconut Oil
  • The Juice Truck Store Front
    The Juice Truck Store Front
  • The Juice Truck Store Front
    The Juice Truck Store Front
  • Hanging Pineapple | The Juice Truck Store Front
    Hanging Pineapple | The Juice Truck Store Front
  • Salad prep at The Juice Truck Store Front
    Salad prep at The Juice Truck Store Front
  • Ashwaganda | The Juice Truck Store Front
    Ashwaganda | The Juice Truck Store Front
  • Neon Juice Truck
    Neon Juice Truck
  • Lina Caschetto prepping salads at The Juice Truck Store Front
    Lina Caschetto prepping salads at The Juice Truck Store Front
  • Wall detail | The Juice Truck Store Front
    Wall detail | The Juice Truck Store Front
  • Menu | The Juice Truck
    Menu | The Juice Truck
  • Pine Pollen | The Juice Truck Store Front
    Pine Pollen | The Juice Truck Store Front
  • The Juice Truck Store Front Community Room
    The Juice Truck Store Front Community Room
  • Wall detail | The Juice Truck Store Front
    Wall detail | The Juice Truck Store Front
  • The Juice Truck Store Front Community Room
    The Juice Truck Store Front Community Room
  • Prepping salads at The Juice Truck Store Front
    Prepping salads at The Juice Truck Store Front
  • Counter Service Area | The Juice Truck Store Front
    Counter Service Area | The Juice Truck Store Front
  • The Juice Truck Store Front Exterior
    The Juice Truck Store Front Exterior
  • Granola | The Juice Truck Store Front
    Granola | The Juice Truck Store Front
  • The Juice Truck
    The Juice Truck
  • The Juice Truck Store Front
    The Juice Truck Store Front
  • The Juice Truck Store Front
    The Juice Truck Store Front
  • The Juice Truck Store Front
    The Juice Truck Store Front
  • The Juice Truck Store Front
    The Juice Truck Store Front
  • Juice Truck Cold Pressed Juices
    Juice Truck Cold Pressed Juices
  • The Juice Truck Store Front
    The Juice Truck Store Front
  • The Juice Truck Store Front
    The Juice Truck Store Front
  • The Juice Truck Store Front Herbal Combination
    The Juice Truck Store Front Herbal Combination
  • The Juice Truck Store Front
    The Juice Truck Store Front
  • Culver City Salad Prep area | The Juice Truck Store Front
    Culver City Salad Prep area | The Juice Truck Store Front
  • Culver City Salads | The Juice Truck Store Front
    Culver City Salads | The Juice Truck Store Front

ALL ANTICIPATED OPENINGS

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