by Andrew Morrison & Michelle Sproule | Mount Pleasant residents and fans of The Juice Truck – regularly parked at the foot of Abbott St. in Gastown – will be stoked to learn that the long awaited brick and mortar location opens tomorrow at 28 West 5th Avenue between Manitoba and Ontario.
The good news comes on the heels of a couple of successful dry runs that saw the smooth roll-out of a brand new food program drawn up by Lina Caschetto, who worked previously in the kitchens at Wildebeest, Cuchillo, and Les Faux Bourgeois (chef David Gunawan of Farmer’s Apprentice had originally been tasked with designing the menu, but we assume his upcoming Grapes & Soda project made the collaboration too time-consuming to commit to).
As we noted previously in our original reveal of the space, it’s a multi-purpose joint with retail frontage selling juices, cleanses, and a variety of packaged healthy supplements; a massive, fully operational commissary kitchen that plays double duty making juices and doing food prep (they’re also renting out a corner to the awesome ladies at Culver City Salads); a beautiful community space that’ll seat 26 people for sit-down pop-up suppers, screenings, and workshops galore; and a cozy parking spot for Ol’ Juicy, the truck that started it all.
Hats off to our friends at local design shop Glasfurd & Walker (see also Meat & Bread, Pizzeria Farina, Wildebeest, etc). They are branding wizards primarily, and this is their first interior. We think they’ve really nailed it “on brand” (dig the broccoli and banana bondage posters by Phoebe Glasfurd in the retail area, the three changeling fruit/veg posters by Alex Proba in the community space, and the painting of the Ol’ Juicy by Andy Dixon in the washroom). Take a closer look below…