DINER: PR Meltdown For Steamworks After Owner Gets Possessive Of “Cascadia” Beer
by Andrew Morrison | Steamworks owner Eli Gershkowitz isn’t making many friends in the local craft beer scene at the moment thanks to a seemingly ill-considered move to try and enforce his 1999 trademark on the word “Cascadia” (in relation to beer) by apparently sending bullying cease and desist letters to breweries making Cascadian-style brews. That’s some awful derpitude right there, and the internets don’t approve. The social media backlash against Gershkowitz and Steamworks has been quick and ferocious. Read about the whole sordid affair over at my new favourite blog, Barley Mowat.