SEEN IN VANCOUVER #436: Save On Meats Replacing Stolen Sign With Food Campaign

April 2, 2013.

A couple of weeks ago a group calling themselves the Anti-Gentrification Front stole Save On Meats’ sidewalk sign, posed with it by throwing up peace signs (absurdly, as above) and sent the picture to Mark Brand as if they were putting him on notice. It was a silly bit of business, really, and it would be oh so easy to leave it at that and pay the insurance man. Alas, I don’t think that’s what Brand has in mind.

“The team was bummed. We say bummed because it was an inanimate sheet of plywood,” he writes tonight via email. “Nobody was hurt (feelings aside) but threats were hurled. Serious threats against the venue, and therefore against employees, people who work day in and out for their community.” In the morning, it appears as if he and “the team” will be responding, not with threats of their own, but with a laugh at the Anti-Gentrification Front’s posturing and a new campaign to help feed the women of the Rainier Hotel.

After an amazing week of media, emails and neighbourhood love a call was made. This piece of plywood was shaped to feed the community we love. For every picture (instagram @saveonmeats), tweet (@saveonmeats) and Facebook share with the sign we will provide breakfast to one resident at the recently underfunded Rainier Hotel. Yes, this is meant to spread the word and leverage media. It’s meant to show people that we will not be intimidated or bullied, nor have we ever been in the dozens of attacks in our 26+ months here.

Here’s the short version: misguided folk steal sign and hurl threats. We rebuild sign with donation and work within our community. People help said community with two clicks on their mobile device and show support.

Save On Meats: 1 Jackasses: 0

And…it’s a ton of fun to take pictures with.

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