(via) RJ Sauer, Creative Director and founder of Brüdder Productions, created this superb short commercial with Alterna Films for Vancouver’s own Odd Society Spirits. It wickedly posits a wounded soldier ultimately choosing a steeling, pre-op slug of ‘East Van Vodka’ instead of the assurance of clean surgical tools. Because cheers. The vignette could also be construed as a bit of an origins piece, as it cleverly ties to the branding of the vodka label, which features a moustachioed owl dressed in a similar uniform as the wounded soldier.