(via) The world’s dumbest spirit just got a little dumber thanks to the London office of brand wizards Wieden & Kennedy. They’ve turned Poland’s Maximus vodka into a vodka for men with a “Rise & Conquer” tagline and a “my penis is bigger than yours” ad campaign. And all the 2:15am fights on Granville St. just got a little more sad…
Top notch headline copy.
More snark next time.