On Rize (Or Forcing A Luxury Highrise On A Neighbourhood That Really Doesn’t Want It)

April 11, 2012.

by Lindsay Brown | This post is about a proposed luxury highrise development called “Rize” (no comment on the name) in the heart of Vancouver’s historic Mt Pleasant district. Like many other Vancouverites I see this development as setting a very worrying precedent for the city if it goes ahead. The desire to maximize profits off every plot of land in the city in an unchecked manner has contributed to a massive level of unaffordability and a climate of hot property speculation. This intrusive, tall luxury condo sitting on blocky big-box stores will bring this development behaviour out of Vancouver’s downtown core and into a vulnerable residential district. If you live in Vancouver and care about the way this city is increasingly un-piloted now that developers run the place, NOW is the time to write your letter. It’s easy—even one sentence is enough. Click here to send an email to Vancouver’s mayor and council. Just say no.

Before I start, please see the following arguments against this development, far more authoritative than my own:

• Visit the RAMP (Residents Association of Mount Pleasant) website for many excellent resources on this topic.

• Letter by Glenn Alteen, Exec. Dir. of the Grunt Gallery in Mt. Pleasant

• Letter by Brian McBay and Allison Collins of 221A Artist-run Centre

• Letter from Lorna Brown, Vancouver curator and Director of Other Sights

• Letter by Federal MP Libby Davies & BC MLA Jenny Kwan

• Comments by Journalist Frances Bula (also read the comments by Vancouverites experienced in planning issues)

• “What the hell is going on in this city?” by developer Michael Geller

• “Unaffordable, that’s what you are” by Sandy Garossino (on general unaffordability issues)


Many Vancouverites have made excellent and detailed arguments regarding technical planning and zoning matters. I don’t need to reiterate those here. They are all available on the RAMP Residents Association of Mount Pleasant website and in the arguments above. Instead, I would like to address the way broader problems afflicting our City bear upon the Rize application:


I’ve only opposed Vancouver developments twice. I’m not sure it’s a coincidence that both were in the last year. Vancouver is a turning point. Not only is it famously, drastically unaffordable, but developers have run out of empty industrial land in the downtown core and are greedily eyeing old neighbourhoods. And developers have an unprecedented stranglehold over City Hall.

I should also note that this is the second time I’ve opposed a rezoning that Vancouverites overwhelmingly don’t want, a development that looks like a done deal before it’s even been properly presented to the public. The first was a mega-casino proposed for downtown. The second is “Rize.”

My objection is exactly the same for Rize as it was for the Edgewater mega-casino that I helped defeat last year. The supposed community consultation process is a manifest failure. Had it successfully encapsulated community values there would not have been historic and widespread opposition to this proposal. Dramatic shifts in zoning allowances should only come with a mandate from the community. That is missing here.

It’s the lack of sincere, effective consulation that has led to this pitched battle with the developer. The behaviour of the developer is not surprising; branding oneself a “community developer” and then calling the community NIMBYs when they oppose your plan is what you would expect a profit-maximizing developer to do. Despite the developer’s cynical chess game, the problem is fundamentally a failure at the City level. We need a better process for the sake of everyone involved. Does City Council—and do developers—really want to run the gauntlet of an irate community with every spot zoning? Should the community have to spend thousands of hours fighting wrong-headed developments that don’t serve their needs? This is fantastically expensive, undemocratic, and politically incendiary. Mt. Pleasant is Ground Zero of Vision Vancouver voters. Do they really want to risk their Van East base?

And as many have argued, there are better ways of building the city. If developers were made to work with the community from Day 1, made to find out what it is the community actually needs, both sides would benefit. Ward 20 in Toronto works this way; if a developer’s project wins early community approval, it is fast-tracked through City Hall’s permits process. Did the community consultation process impede development in Ward 20? No. That single Toronto ward enjoys the most development East of Winnipeg. And it won both development and community happiness in one go. Ours is not an anti-development, NIMBY position. It’s the position of people who would like to have a say in what building forms and housing supplies are plonked in their neighbourhood. Quite frankly, “NIMBY” ought to refer to the behaviour of those who don’t actually have to live around the consequences of their actions.

The only healthy end to this proposal is to listen to the community, send the project back to the design stage, and lower its height to a level the community can tolerate. 8-10 storeys. Remove some parking, remove the big box stores and the loading bay threatening historic Watson Street’s pedestrian and cycling life. And then fix your consultation process, City Hall!


Is this the right development for this neighbourhood, let alone this city? Do we need more luxury (ie. view) housing in this town, let alone highrises? As a friend of mine pointed out, all this talk of “supply” solving the unaffordability problem ignores basic economics. Remember market segmentation in Economics 101? Making more Lexuses simply does not bring down the price of a Prius or a family minivan. The supply we have been producing is tall, expensive view properties in towers. I notice the supply talk is becoming more muted, and maybe this is because the community is cottoning on. I certainly hope so, because we have to quickly face the fact that 20 intensive years of condo tower production has only been concurrent with skyrocketing property prices, not more affordability. How do the proponents of more towers explain this?

Furthermore, towers do not add the density percentage their proponents claim.Local experts say towers don’t actually house very many people for all their impact on a community, including skyrocketing property prices. Vancouver’s West End, when it was lower rise, had 21,000 people. Then it went to towers, and now it’s only 32,000. Not even double, yet the effect on property values has been deleterious.

Glass towers are not green, Vision Vancouver. They’re cheap for developers to build, but they are not sustainable. The claim that they are is a canard, and in the last year alone visiting architects from Harvard and across Europe have shaken their head at what’s going on in Vancouver. See this post on why these towers are not green:The End of the Age of Tall Buildings.

Condo towers were fine downtown perhaps (though as it turns out their production has undoubtedly fuelled speculation, and I’m not going to get into the problems experienced by our downtown tower neighbourhoods). At least we tolerated them there, green or not, livable or not. They were built on relatively empty industrial land. But now that these downtown lands have filled up, the megadevelopers who built that forest of glass towers wants to push them into existing neighbourhoods. Problem is, every time a tall tower is built, there is an immediate rise in surrounding property values, taxes and rents. And in Vancouver, those condos are widely considered to be great places to park money. They’re too small to park families, but they’re a great place to put your money. And the more we build of them, the greater the appetite for them as investment units, for both locals and foreigners. Add in the complete and unusual lack of regulations on property buying in Vancouver, and you have a perfect speculation climate.

In the midst of what is either a bubble, or not a bubble but perpetually skyrocketing prices (and it’s hard to say which scenario is worse), introducing more luxury condo development into a neighbourhood already facing real dislocations due to rising prices is unwise.

Unlike all neighbourhoods in Vancouver’s tonier West Side, Mt Pleasant made the bold step of agreeing in its community plan to accept more density. But when it gave an inch, developers attempted to take a mile. We are asking City Council to check the kind of profit-maximizing opportunism that got us into this affordability mess in the first place. There is a way of doing development that works for both developers and communities – but it’s City Hall that must lead the way. Developers will follow.


What’s the City’s objective? It’s to increase density & increase supply of affordable housing. But given the reality that the community overwhelmingly hates towers in its historic neighbourhoods for a number of good reasons, can density & supply be increased in some other way? Yes. It can.

The other night we heard urban design expert Lewis Villegas show how we can do plenty of density without towers and that city hall’s own provision to put mid-height development along arterials has never been acted upon. Why not?

I have assembled a list of developments worldwide, including in expensive cities, that fit into the category of density but at a lower human scale and that ensure a degree of affordable housing. I’m happy to email this to any of you who might be interested. It will also feature in an upcoming post (will link to it here later).


Councillor Tim Stevenson and others have been talking about the West End: its successes, its heights and its density. They are comparing Rize to the West End as a means of promoting Rize’s proposed design. However, this comparison is based on a lack of understanding of Vancouver’s history. The West End was carefully developed over many decades. The development was carefully stewarded by the city with distinct policies ensuring affordable rental, and it was done in an orderly manner, carefully stepped back from the water, carefully planned. That neighbourhood’s livability today is a result of that careful vision enforced out of City Hall. That is not even close to what we are seeing here.


I am very worried about the unprecedented rapid defection of cultural workers from Vancouver. At least 45 friends and colleagues have leff in the last couple of years, taking with them experience, training and education. BC invested in those assets which now benefit Berlin, New York, Toronto, LA, Calgary. We now even have a wave of people going to Saskatchewan—and they’re not even originally from Saskatchewan. And I should point out that my comments on brain drain aren’t relevant only to the arts or to our narrow sectoral interests. The fact is that the arts are the canary in the coalmine. The flood of talent out of Vancouver, which is worryingly twinned with our failure to attract new talent here, is tied to Vancouver’s status as one of the most unaffordable cities in the world relative to median income. When things get unlivable, artists leave first. This is because they already tend to live very close to the financial wire. Stressed too far, they leave. And then others follow.

But what’s distinct about creative brain drain is that it has an impact on the whole city. It’s well documented that you can’t diversify an urban economy in a city without cultural vibrancy. Not only do new businesses not set up cities without housing affordability, they don’t set up in cities without busy cultural life. Some say we’re plenty culturally vibrant, but quite frankly, they don’t see the cracks in the facade. We may still have arts organizations here, but they are almost all carrying massive deficits that grow every year, and unaffordability is a contributing factor. Not only are their own spaces expensive to maintain, but Vancouverites spend so much on rent or mortgage that we don’t have a populace with the disposable income to support the arts. Individual artists, musicians, curators, arts workers and academics are leaving in droves, the sort of people who actually produce a region’s culture, and remember that these people produce much of that shared culture mostly on their own dime. The brain drain has become so noticeable even the mainstream press is covering it now. Artists will put up with a lot, but Vancouver has just become unlivable for them and if you ask them, they’ll tell you that the reason for their departure is lack of appropriate, affordable housing and studio space. Most of the great old buildings that art’s generally made in have been converted into condos for the investment market.

What does this have to do with Mt. Pleasant? Well, unlike Vancouver’s West Side, Mt. Pleasant is one of Vancouver’s cultural incubators. This has been true for many, many decades. The Western Front, the Grunt Gallery and many other venues, organizations and artists live and work in this neighbourhood. Much of Vancouver’s huge international fame in visual arts (a fame that sadly goes unnoticed in Vancouver) was gestated in Mt. Pleasant. Many of its non-art residents live there for that reason. It’s a neighbourhood that deserves some protection from opportunistic production of luxury housing in the middle of an affordability crisis.

Thanks to Vancouver’s famous speculative climate, Mt Pleasant already contains a huge stock of houses over $1.2 million or higher. The more you add at the higher end, such as luxury view properties with high ceilings and fancypants amenities and parking, the more you drive this up.

As Jane Jacobs advised, let’s do density properly. Let’s see lower building height (as is seen all over Europe), less parking, fewer luxury amenities, and a wise, attractive manner of fitting buildings into existing local history and texture. We can still get an astonishing amount of density while avoiding distorted real estate economics and aesthetic ruination.


I would like to ask City Council to be true, intelligent city builders, not rubber stampers for the development industry that is choking every other sector out of our city. The West End isn’t a successful neighbourhood today because City Hall just allowed a rampant free market to do as it would. It’s livable because City Hall interceded in the market to create livable, affordable housing. City Council, please work with your new Director of Planning to find a workable process, find a way to have smaller developers build a myriad of smaller developments affordable for families and couples and workers and seniors. Start with Rize. Send it back for a new design, and ask for a reasonable scale and housing that makes sense for the community.

Lastly, the idea of removing parking all together has been bandied about. Our City Council claims to be green. Take out the glass tower, take out the parking. I dare it to be that green.

Above, the pedestrian-unfriendly, big box store-containing monolith. It will also destroy historic Watson St, currently a cycle street, with truck loading bays for the big box stores at street level.

————————————————— Images via Rize and Google.

  • Michelle S of Mt Pleasant

    “Michelle S- Calling people “monsters” and believing anyone who disagrees with you to not be capable of their own valid points and opinions can’t help your efforts to rally neighbourhood support” @ Ron S

    The only person I called a monster was Mayor Robertson so please do not put words into my mouth so to speak. He is also an egomanical jackass who was caught on tape calling citizens “f&%&*@g hacks and one of the worst things that could have happened to Vancouver.

    Are you aware in his very first speech when elected to his first term as Mayor some of the very first words out of his mouth was that people should not all jump on the density band wagon, that density was not necessarily the answer to everything and that listening to the needs of the community was imperative………and we all know thats exactly what he has not done!

    “There are residents, and many small business owners in MP, who do not oppose the development but are reluctant to speak out, knowing the response the anti-Rize people such as yourself will unleash.” @ Ron S

    The only thing I ‘unleashed’ on these people is informed and accurate information to help them understand the reality of this situation. If they are going to be intimidated by a vocal group who went out there and got turthful and factual information and chose to spread it throughout the community to counter balance the Rize Lies then they deserve what they get when this city becomes so unrational with respect to rent costs and operating a business because they chose to sit on their butts and do nothing about it than so be it, please don’t waste my time in attempting to imply that any bullying tactics were used, these people you speak of were just complacent and looking for a cop out.

    FYI I spent this past year meeting and discussing this matter with a large number of business owners in the Community and they were shocked and dismayed at the idea of this building going up but the only reason some felt they would not speak up or get involved is because they feared it was going to be the same old, same old and sadly it seems they were right.

  • David J Cooper

    What wrong with gentrification and devlopment? People who live in cities need places to live, work, shop etc. Hard to believe that the left wingers are now calling this mayor pro development. I believe we should make the city as dense as possible and keep the country pristine.

    One government wanted to turn the PNE into a nature park and pave Burn’s Bog. It makes no sense. If gentrification means clean streets and stores I’m all for it.

  • Michelle S of Mt Pleasant

    “What wrong with gentrification and devlopment?” @ David J Cooper

    Whats wrong with keeping some areas of Vancouver unique, not gentrified in the same old, same old manner, in essence maintaining some sort of character and quality that cannot be labelled as ‘cookie cutter’ with respect to sameness.?

    Do you live in Vancouver? and have you been reading all the comments posted in this blog and following this story? because if you did you would see that this isn’t just a question about creating homes via density, clearly something this city has not done correctly anyways (point in fact housing costs and cost of living constantly on the rise), and since when does Development equal cleanliness?

    As for the Mayor of this City (shudder) are you kidding me, have you not seen what this guy has not done for the local taxpayers? If all this Development is supposed to create affordable housing where is the falling real estate prices? Hell, they haven’t even hired a new Director of Planning who’s job is to see to the rezoning issues, in fact they are not suppossed to be allowing any without someone in this position, but meh, who are we to point out they are not operating within the law?

    See this for what it is……City Hall is letting all of these Developments be built so that they can collect CAC’s to cover their ass for their total screw up known as Olympic Village because they need the money!

    Just wait and see how long, if ever, the alleged CAC’s Rize Alliance is suppossed to cough up, ever makes it back into Mt Pleasant in our lifetime (many comments made by City Planning during the Public Hearing are very telling), just wait and see the fiasco that is going to be created by the increase in vehicles and traffic because they did not do a transportation study but figure creating a left hand turn lane and a bike lane will solve that problem, errr, only one problem, the transport trucks that can barely turn down the street now will be blocking all traffic, cars and bikes alike while they are trying to make these turns (are there not engineers in City Planning?).

    In essence the benefit to the public living in the areas being developed are so miniscule but the negative impact will, in some cases be huge…..does this sound like a good receipe for density when they haven’t a clue how to do it right in the first place?

  • Jon Petrie

    I don’t get the argument that Rize deserved approval because it is a dense proposal — that’s real simplistic. Its ugly, will add considerable traffic to a difficult intersection, and provides no amenity other than cash — and way too little cash for the increased FSR, i.e. the City is getting a lousy deal for that FSR at under $50 ft2, less than half what that ft2 is worth in the vicinity per BC Assessment.

    A project without the high ceiling semi big box retail at say 4.0 FSR (current zoning is 3.0) and with essentially no parking would be a good deal more affordable to build and to purchase condos in, could provide on-site amenity (a pedestrian friendly permeable site), would generate much less traffic and wouldn’t have to be ugly.

    And the testimony of the main City Planner responsible for the project to Council just before the Council vote was false on a non-trivial matter — either the lady was lying or she is incompetent (in either case she should be fired, evidence and the decision revisited)

    From http://vancouver.ca/ctyclerk/cclerk/20120417/regu20120417ag.htm
    Unfinished Business Clip 1, ~11:30:

    Meggs: “As I read the plan … Is it not almost the only site where we anticipate significant rezoning that will produce community amenity contributions ?”
    Yardley McNeil: “That is correct we think this one of the 3 sites identified for higher density and higher height beyond C3A. This one in particular is the largest of the three where we think that is the site where you will achieve greatest height and density and the consequent greatest CAC’s …”

    In fact: the Rize site is the SMALLEST of the three at ~ 1.3 acres the other two are ~ 2.30 acres and ~ 3.2 acres.

    Again this misrepresentation to Council is not trivial — larger sites can be developed to higher FSR’s more easily and more elegantly than smaller sites, larger sites can often support — in an aesthetic sense — higher buildings than smaller sites.

    The motto of Vancouver’s City Planning ??
    “Never let the truth get in the way of a lousy development”

  • Lee Chapelle

    @Jon Petrie In fact: the Rize site is the SMALLEST of the three at ~ 1.3 acres the other two are ~ 2.30 acres and ~ 3.2 acres.

    That was BIG LIE number one told by McNeil, the other, and maybe even more egregious, was that this site could be built to a height of 150′ under the current zoning. Even the most liberal interpretation of the C3-A District Zone and the Central Broadway C3-A Urban Design Guidelines (3-3.3 Main-Kingsway Gateway), which must be adhered to when granting any height above 30′ under C3-A, would permit a maximum building height of no more than 100′ and a facade wall along the south side of Broadway of no more than 30′, not 118′ as in the current plan. All that information is on the City website. It really is difficult to tell if they are just ignorant or if they are lying. I believe that the local residents and businesses who supported this application are going to regret it when they see how massive and overpowering it will be. The renderings produced by the City and developer are very misleading. This is unprecedented scale for a mixed-used development in Vancouver, on a relatively small site and by an already very busy set of intersections. Something within the current zoning would have been plenty big, would have afforded a good profit for the developer and would have fit in nicely with the surrounding area.

  • http://www.realestatewhiterock.com house for sale in White Rock bc

    The development is completely out of whack scale & size-wise for the neighborhood. It’s attempt to import a building style that is a bad fit for that particular lot. This doesn’t mean that their aren’t other possibilities. I’m no architect, but I think a design that incorporated several discrete buildings at a more moderate height sans podium & parking could work.

  • lrothney

    The RIZE aka INDEPENDENT goes to permit board July 14. It was suppose to be June 30th but has been postponed til then. Send a message to the City that we STILL don’t want this.

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