Um, The Reason Why Sales Are Down Is Because BC Restaurant Patrons Are Bored?
A little bit of morning WTF from the Vancouver Sun…
“It would appear the restaurant consumer in B.C. is much more sophisticated than restaurant consumers across Canada,” Carter said citing a theory that B.C. consumer expectations are so high that consumers are now bored. Although B.C. is the culinary apex of the country, most full service dining restaurants (think Cactus Club and Earl’s) are now serving very similar menus — menus which are successfully expanding across the country, but no longer appealing to B.C. consumers who seek ever greater innovation and variety.
I get the sophisticated part, but bored? It’s a nice idea – that the BC public has grown weary of the culinary ubiquity found in the Fuller family’s yawn-worthy boob palaces chain restaurants – but it seems entirely far-fetched. Perhaps I read it incorrectly…
B.C. diners are eating out less and spending less, but not because of the economy, the HST or even strict liquor laws — the problem is they are bored.
…while the introduction of the HST and strict liquor laws do have an impact on the marketplace, B.C.’s unemployment rate is lower than the national rate, and consumer confidence is higher than the rest of the country, Carter said. So while economic impacts play a role, they are not a key driver to full service restaurant traffic declines. [my italics]
Is that so? Well then allow me to posit that an elephant can hang off a cliff with its tail wrapped around a daisy and that newspaper circulation will recover when they stop printing dumb stuff.
I’m going to go out on a limb here and say that the “international consumer and retail market research firm” that is making the point – the NPD Group – is just plain wrong on this one. Economic factors are the key cause of these receipt declines. The HST and strict liquor laws have done more damage to the industry’s bottom line than the public’s inability to stay enthralled by chicken wings served by high-heeled robots. To me, it sounds as if the NPD Group either landed some major outlier results in their research or that they’re actually from planet Dorkfrap and this is just a ploy to confuse us prior to invasion. Either way, I’d take it with a grain of salt and a bourbon chaser.
PS. Typical of any Sun/Province story, the real gold is in the reader comments, where you’d think a wasp’s nest has been power-washed with vinegar and repeatedly poked with sharp sticks.