(via) Dig this makeshift cinema set up in a building’s doorway in Auckland, New Zealand. It was set up by local, fun-loving design group Oh.No.Sumo with the idea of engaging the public in an exciting way.

Drawing inspiration from the location, they realised that the surrounding bus stops and Laundromats created a place of ‘hard-waiting’ where social interaction was minimized.

Members of the public also often retreated into “the media offered on their phones”, resulting in even less interaction and a “separation and dislocation from an existing community”.

By displaying short movies in a public and easily accessible location, the ‘Stairway Cinema’ exchanges the individual experience for a “communal and social” one, transforming it into a “shared, fun and architecturally framed experience”.

There’s a lot of “hard waiting” in Vancouver. We think this would be a lot more fun that re-checking emails or playing Angry Birds in order to completely ignore the people waiting with us.

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