Earlier this month from the Department of the Inevitable came Churchkey Can Co., a craft beer company that packages its product in a way that only your grandparents will remember. Each can has a thin, flat metal top through which drinkers must puncture a hole with an old-school churchkey (on account of the modern pull tab not being cool enough). The partners behind it are from Brooklyn and Portland (because of course they are), and we’re told the craft Pilsener within is actually pretty good. Ask any grandfather what they think and they’ll probably say “What? I thought we fixed that?” But nevermind him. He’s old and nutty. As the video promo above attests, it’s the “most original beer can experience you’ve ever had!”

TAKE ANOTHER BREAK