(via) There have been a few instances in the recent past of BC breweries receiving threatening lawyer’s letters from touchy competitors who felt like their trademarks were infringed upon. I can assure you that none of them were delivered as light-heartedly as this one.

When Minnesota brewery Modist made a Mosaic Double IPA called “Dilly Dilly”, Budweiser, which owns the trademark, sent them a Town Crier who – after very comically insisting they stop – not only granted them permission to finish their limited run of the brew (so they wouldn’t be out of pocket) but also promised two tickets to the Superbowl.

I still won’t drink their beer, but honour is due.