We’ve never been Yelp users but that doesn’t mean we haven’t been fascinated by the platform and how quickly it evolved and attached itself to the restaurant industry like a facehugger from the movie Alien. We’ve heard a lot about how its relevance has been on the wane of late, but we’ve also heard from business owners that it’s still very much a part of their world. This short feature from CNBC picks up on that disconnect, tracks the company’s evolution and tries to understand where it will go next:

“When Yelp went public in 2012, the popularity of the review site was quickly growing and its stock soared. But it’s been a rocky road since then as advertisers fled the platform and as competition has increased from Google, Facebook and others.”