Some machismo absurdity via ia Laughing Squid:

In the Salta Province of Argentina, rugby is a popular sport. Knowing their audience, beer brand Cerveza Salta partnered with Ogilvy Argentina to create the Rugbeer, a beer vending machine that you tackle to get a beer. Insert money and then slam the machine to receive your Salta beer.

Bonus: yes, of course it has a pussy meter.