A new UNICEF-Sweden commercial is taking a swipe at Santa Claus. In the video […], Santa begins by laughing at his desk while he examines toys. Then he picks up a box filled with UNICEF (United Nations Children’s Fund) medical supplies — malaria tablets, rehydration bags, polio vaccines — destined for an impoverished country. Santa scoffs: “All this stuff goes to poor kids, like in Africa?” Santa then looks at a gift card the United Nations relief organization sends to people when someone makes a donation in their name. “What am I supposed to say when I give this out? ‘Here’s a picture of the gift you never got?’ Come on. I don’t do poor countries.”

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