Good news from the Vancouver Sun:

Two of Canada’s largest winemakers said Thursday they are going to change the labeling of their bulk import wines in response to consumer backlash over selling them as B.C. wine.

They never intended to mislead consumers, John Peller, president of Andrew Peller Ltd. and Eric Morham, president of Vincor Canada, said in an exclusive interview with the editorial board of The Vancouver Sun. New label concepts are already in the works, they said.

“We’ve heard the feedback loud and clear,” said Peller.

I think it was the monkey throwing its own feces that did it.