If you’ve taken a stroll down the 100 block of West Hastings in the last week you may have noticed that the new “Coming Soon” storefront next to Wildebeest is sporting some interesting signage. The banner reads “Plus Size Men’s Lingerie”, which is rather awesome and loaded with all manner of visions and expectations. Alas, we’re told it’s another just location of The Noodle Box, and one with a particularly spicy sense of humour (aka Mild +). Also, men’s lingerie = noodle box. Get it? No? Cool.
The signs are in red and white, obviously copied from a similar plus sized men’s lingerie store back east. Have they no shame… even the font is similar.
Hungry Foodie nailed it.
I’m pretty sure I saw the same thing on Yonge Street.