Via TDW:
The New Zealand-based pizza chain Hell Pizza, known for its provocative marketing campaigns, is targeting deathwishers with its latest promo: The Pizza Roulette. One slice of the pie contains “the hottest chilli known to mankind” — but which one? Only one way to find out: Invite a bunch of friends over, and see which one dies.

The Rickmond Guu does a similar thing with its “takowasa bombs”. Dangerously delicious.