by Anti-Foodie | Japanese lingerie maker Triumph has created a new bra for urban, on-the-go female foodies who don’t have garden plots of their own.

Growing concerns over food safety and the environment, and the ideal of a laid-back rural lifestyle, are attracting more urbanites to agriculture, once the mainstay of Japan’s economy. Rice is also the nation’s staple food.

‘Over the last year, young Japanese women have taken a tremendous interest in agriculture. We wanted other women to experience farming as well,’ Triumph spokesman Yoshiko Masuda told Reuters at a Wednesday event.

‘Home kits that allow people to grow their own rice are very popular online. We thought that it would be fun if a bra could give people the same experience,’ said Ms Masuda.

The bra, made of recyclable plastic, can be tied together to create pots that also double as the cups. These are then filled with soil, and rice seedlings, that are watered through a hose that also doubles as a belt that goes around the wearer’s waist.

OK, but in order to do a home rice kit you have to recreate a flooded paddy environment for the rice to grow in. Is that even the littlest bit arousing or comforting? Who wants a pair of rice paddy next to their body? Rice rack? Starch nipples? Sushi boobies? Perhaps it’s just another Japanese mystery, like Stonehenge. Conditional fail. If they grew weed, maybe.