I love paper magazines because they’re tactile and come with their own special smells (a garden of titles), but I wonder at the longevity of the mode. So what’s next, Gutenberg? The video above, a Bonnier R&D research project, is a fair guess:

The concept aims to capture the essence of magazine reading, which people have been enjoying for decades: an engaging and unique reading experience in which high-quality writing and stunning imagery build up immersive stories.

The concept uses the power of digital media to create a rich and meaningful experience, while maintaining the relaxed and curated features of printed magazines. It has been designed for a world in which interactivity, abundant information and unlimited options could be perceived as intrusive and overwhelming.

The ads, of course, would need to be clickable, and that presupposes that the device is web ready, the data readable on an iPhone (etc), and that we’re living in the golden age of advanced touch screens. We’re not quite there yet, but I can see the way.