The GOODS from R&B Brewing Co.

Vancouver, BC | B.C. craft beer drinkers can rest easy after the long-awaited release of R&B Brewing Co. beer in six packs. The most popular beers in the R&B Brewing collection are the Raven Cream Ale and the East Side Bitter. These two award-wining brews are the first of many R&B Brewing Co. beers to be packaged in 341ML bottles and sold in six packs.

“Craft beer is no longer a niche market; the movement in B.C., particularly in Vancouver is exploding at the moment,” says R&B Brewing Co. Co-owner, Rick Dellow (the R in R&B). “Barry (the B in R&B) and I have been wanting to make the leap to six packs for a while and we feel the right time is now.”

The decision to package the East Side Bitter and the Raven Cream Ale in six packs came in response to demand from individual consumers and restaurant accounts. Restaurants and bars that don’t offer beer on draught or have a limited amount of draught lines, have been asking for R&B beer in 341mL bottles. Many consumers buy 650mL bottles because the large bottles are conducive to sampling different types of beer, without having to make a big investment. Once R&B drinkers discover that the ESB or Raven is their favourite, they prefer to pick up a six pack. Six packs are easy to share with friends and the 341mL bottles are perfect for individual servings.

R&B Brewing Co. believes hand crafted beer deserves hand crafted packaging. Every detail from the label to the bar code has been hand rendered by St. Bernadine Mission Communications. The new design is reflective of the East Vancouver neighbourhood where the brewery in located. The gritty black and white illustrations of iconic East Vancouver imagery and slang make these six packs stand out on the shelf.

About the Beer:

East Side Bitter – 341mL – 6pack, 5.5% alc (also available in 19L & 50L kegs and 650mL btls)
The E.S.B. or East Side Bitter is definitely not your typical Extra Special Bitter. A combination of English and local malts create a subtle malty canvas where hops are the main attraction. A substantial mixture of Northwestern and Southern hemisphere hops are added to the kettle with a generous amount added again during aging, giving this beer its unique aroma and crisp refreshing finish. The East Side Bitter won gold at the 2011 BC Beer Awards.

Raven Cream Ale – 341mL – 6pack, 4.8% alc (also available in 19L & 50L kegs and 650mL btls)
Raven Cream Ale’s unlikely refreshing nature belies it’s dark hue and subtle toasty finish. This is the result of a beautiful balance of West Coast and UK hops, specialty malts and all the attention that a truly premium beer requires. The Raven Cream Ale has medalled twice at the World Beer Cup and received gold at the 2011 BC Beer Awards.

Availability:

The East Side Bitter and Raven Cream Ale six packs are currently available in Vancouver B.C. at West Coast Liquor Store in Kerrisdale, 16th St. Liquor Store in West Vancouver and Legacy Liquor Store in the Olympic Village. 341mL bottles can be found on many restaurant and bar beer lists across British Columbia.

Restaurants, bars, and craft beer and wine stores can order R&B Brewing Co. six packs of Raven Cream Ale and East Side Bitter by calling the brewery directly at 604.874.ALES (2537).

Consumers are encouraged to ask their local beer and wine stores, and favorite restaurants and bars to carry R&B Brewing Co. beer in 6 packs.

About R&B Brewing Co

R&B Brewing Co. (derived from a clever organization of the two founding partners’ names) is the combined hard work and lifelong goal of Rick Dellow and Barry Benson who share more than 60 years experience in the international and local brewing industry. After spending many years installing micro-breweries and brewpubs and training brewers all over the world they brought their wealth of knowledge and experience home to Vancouver where they produce consistent high quality, hand crafted ales. R&B Brewing Co is located in historic Brewery Creek at 54 East 4th Ave. Vancouver BC V5T 1E8. Visit www.r-and-b.com or call 604 874 2537 form more information.

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