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UK Brewer Bottling Expensive Beers Inside Dead Furry Animals

And no, we’re totally not joking

Twelve bottles of The End Of History ale have been made and placed inside seven dead stoats, four squirrels and one hare. And at 55 per cent volume, its makers claim it is the world’s strongest beer.

A taxidermist in Doncaster worked on the animals, which were not killed for bottling the new drink, with some having been killed on the roads. Outfits featured on some of the animals include a kilt and a top hat.

BrewDog, of Fraserburgh, Aberdeenshire, created the ale, which is stronger than whisky and vodka. The brewer recommend the beer should be served in a shot or whisky glass ”to be enjoyed like a fine whisky”.

The firm’s co-founder James Watt said: ”In true BrewDog fashion, we’ve torn up convention, blurred distinctions and pushed brewing and beer packaging to its absolute limits.

[…]

Barbara O’Donnell, director of services at Alcohol Focus Scotland, said: “This is another example of this company pushing the boundaries of acceptability, all in the pursuit of cheap marketing tactics.” However, Mr Watt argued that criticism of the beer’s high strength was “totally misguided”. He said: “This artisan beer should be consumed in small servings whilst exuding an endearing pseudo vigilance and reverence for Mr Stoat.

“The real catalysts for a binge-drinking culture are not well-crafted beers but the monolithic corporate machines that have cultivated a culture of quantity rather than quality amongst UK beer drinkers.”

True, but you’re still a feckless douchebag.

He also responded to criticisms of the packaging of the product and stated: “I can think of no grander way to celebrate these animals than for them to be cherished by the lucky owners.

Yeah, because thinking is your strong suit. Photo after the jump…

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