New Zealand Hilariously Warns Visitors Against Traveling Under the “Social Influence”

(via) New Zealand’s tourism campaign is going in a different direction than most, mocking traveling Instagrammers who take the exact same photos as countless others. The ad stars Kiwi comedian Tom Sainsbury as a sort of ranger (part of the “Social Observation Squad”) who steers tourists away from the kinds of iconic vistas and predictable poses that are so commonplace on social media. Brilliantly done.

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