Nouvelle Nouvelle could have moved out of Gastown to wherever they wanted. Their dedicated clientele would have sought them out anywhere. But when Covid cut in-person sales this past spring and their customers turned to online shopping, owners Amy Renee York and Noah MacNayr-Heath noticed that a large number of their deliveries were going to addresses in the Mount Pleasant / Riley Park area. So of course that’s where they decided to move.
The new space, located at 3634 Main St, balances a minimalist aesthetic with rich accents (that blue carpet!) to create a subtle yet compelling backdrop for the carefully considered inventory the shop is known for. I recently popped in to check it out for myself and took to take a few photos (see below). While there, I also asked Noah and Amy for a quick list of gift ideas…so if you’re on the hunt, take special note:
1. Latitude Lighter
Quite possibly the most beautiful lighter ever made.
Price: $52
2. Targa, Incense by Blackbird
Complex and dark incense cones with notes of teak, frankincense, sandalwood, smoke, myrrh and vetiver
Price: $38
3. DRUVID A
Descript: 9.25″ high, solid oak sculpture by David Ullock
Price: $268
4. Military Mitten, Carhartt WIP
Fingerless gloves from cool kid favorite Carhartt WIP
Price: $42
5. No 4, Bois de Balincourt, Maison Louis Marie
Cult favorite unisex perfume oil with notes of cedarwood, amber, vetiver and cinnamon
Price: $98
6. Brass Bottle Opener
Descript: Architectural brass bottle opener, made in Japan
Price: $92
7. Corey Moranis, Keychain
Descript: Lucite Knot Keychain, one of a kind and made in Toronto
Price: $70
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