Bolivian Ad Campaign Trades Shrimp For Pork in Remake of ‘Forrest Gump’ Scene

(via) To imprint a message about the diversity of pork preparations for a local food company, Bolivian creative agency Athos channeled the shrimp-obsessed Bubba character from Forrest Gump in this Spanish-language advertisement (with English subtitles).

“In Bolivia, pork consumption is very low (1.6 kg per person/month) due an array of paradigms that revolve around it, such as: fatty meat, too heavy for the stomach or too laborious to prepare. Our challenge was to show all the pork cuts available and their benefits, educating and encouraging the consumer to try it again.”

Here’s the original.

There are 0 comments

Volkswagen Van Driven Out of the Alpine Forest It Was Lost in 40 Years Ago

A VW enthusiast hears of a 1955 VW van lost in the mountains and sets about resurrecting it from its woody resting place.

Residents of Small American Town Dramatically Read Local Police Reports

This short film gives us a glimpse of Port Townsend's darker side, where women eat sandwiches and men cover themselves with flowers...

New Ad for The New York Times Shows What It Sometimes Takes to Break a Big Story

"The Truth is Worth It: Fearlessness" is of the better advertisements for a news media company that we've ever seen...

Why Trees Can Only Grow So Tall Even If They Live to Be Thousands of Years Old

California's famous sequoia trees have been known to grow to heights over 130 metres, but they are hamstrung by fascinating limitations.