(via) To imprint a message about the diversity of pork preparations for a local food company, Bolivian creative agency Athos channeled the shrimp-obsessed Bubba character from Forrest Gump in this Spanish-language advertisement (with English subtitles).

“In Bolivia, pork consumption is very low (1.6 kg per person/month) due an array of paradigms that revolve around it, such as: fatty meat, too heavy for the stomach or too laborious to prepare. Our challenge was to show all the pork cuts available and their benefits, educating and encouraging the consumer to try it again.”

Here’s the original.