Tractor Foods Partners With Apply Digital to Create New Mobile Catering Platform, Tractor Digital

Photo credit: Tracey Ayton

The GOODS from Tractor

Vancouver, BC | Apply Digital, a digital product studio that designs, builds and manages smart digital products, today announced that it has partnered with Tractor Everyday Healthy Foods to lead the company’s digital strategy and execution. The company is rapidly expanding across Canada, with six restaurants in Vancouver and Toronto, and four more stores opening by the end of 2019.

Apply Digital will develop and launch Tractor Digital, the simplest and most convenient catering platform available today. Using the latest digital technology, Tractor will make it exceptionally easy for customers to order ahead and pickup, or organize catering for 10-1000+ people. Through an intuitive design and use of AI, Tractor Digital will offer relevant and timely advice and incentives during the booking process, optimize menu options, and track customer satisfaction and quality control to ensure a consistently positive experience.

“We believe healthy food should be an easy decision, so we’re making it even more accessible through leading edge technology that will allow us to provide exceptional convenience and quality to Tractor fans,” said Steve Clarke, co-founder of Tractor Everyday Health Foods. “Apply Digital brings the experience and expertise we need to bring our digital strategy to life, and we look forward to partnering with them on this important journey.”

Tractor first opened its doors in 2013 with a mission to offer fresh and high-quality healthy foods for city-dwellers who are too busy to make a nutritious dish. It has since grown to multiple locations across Vancouver and Toronto and continues to diversify its offerings and menu items to meet evolving tastes. Tractor is now turning to digital technology to create a stronger connection and brand experience with its rapidly growing customer base.

“Tractor has quickly built a brand that is resonating with Canadians, and we’re thrilled to be working with such an exciting company to help it grow and evolve through digital products,” said Gautam Lohia, co-founder of Apply Digital.

About Tractor Everyday Healthy Foods | Tractor Everyday Healthy Foods is locally owned and operated by Meghan and Steve Clarke who left the corporate world to fulfill their dream of making healthy food accessible to busy families and professionals. Along with their culinary team, they opened the first restaurant, Tractor Kitsilano, in June 2013 and with it introduced the idea of quick, healthy eating and catering to Vancouver. The concept caught on and in February 2015 they opened their second location, Tractor Marine, in the Burrard business district. With the opening of each new eatery, Tractor Everyday Healthy Foods is showcasing how healthy eating can, and should, be a key part of everyday life.

About Apply Digital | Apply Digital is a digital product studio that designs, builds and manages smart, digital products that engage users and provides long-term value for companies across vertical industries. Our mission is to help organizations embrace the massive technological transformations impacting their business and propel them to become leaders in their space. Through Apply Ventures, we offer startups access to the critical digital resources they need to bring their product to market. The Apply Digital team has launched over 500 digital products and services for companies such as Nike, Disney, ARGO and AGI. Apply Digital has locations in Vancouver and Toronto. For more information, please visit www.applydigital.co.

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