Ad For Dutch Brewery Has a Much Friendlier Take on the ‘Hold My Beer’ Meme

(via) There’s a persistent meme about people (usually macho bros) saying “Hold my beer!” before doing something incredibly stupid and dangerously irresponsible. This 2018 Dutch advertisement for Amstel is a refreshing departure from that. It might start with the same loaded phrase, but it turns out to be all about friendship, patience and mutual respect for beer.

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  1. 0:14 The name on the bow of the fishing boat is written in Hiragana. It reads…kusai sakana…which translates to “stinky fish” in Japanese.

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