Getting Steeped With The Creator Of Eureka Tea, Miranda Hudson

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We recently came across Eureka Tea, a new line of locally produced tea. It’s just one of Miranda Hudson’s many creative projects. With a background in graphic design and brand management, a line of all-natural ecologically conscious candles (Feest), and a clear commitment to all things handmade and delicious, putting together a collection of hand-blended, loose leaf teas wasn’t too much of a stretch for her.

Why tea? Because of my deep and abiding love of it. I’ve been a tea drinker ever since I was a little girl. It was something my father would share with me, heavily laden with milk, of course. I’m sure that I drink about 12 cups of tea a day, and that’s enough tea-preparing time to start thinking.

What’s the concept behind your brand? In general, I think tea brands tend to appeal to a female demographic and can be a little overly feminine in their branding, or they veer quite seriously into the Health Brand concept. I wanted to see Eureka embrace a sense of humour about tea and allow people to have fun with it. It’s not stuffy, it’s not necessarily for your grandmother (unless she’s got a wicked sense of humour). I decided to include some lighthearted phrases on the packaging that are completely obvious but only make sense if you take time to decode them, essentially interacting with the package to reveal the whole story. Tea itself is a ritual that requires you to take a moment and your first interaction with the package encourages you to do that.

What was the most fun you’ve had in developing this line? The learning process that goes into it – there’s so much beautiful complexity to tea! And definitely hearing feedback from people during the development phase. People who love tea are generally passionate about it. Tea provides all kinds of connections to comfort and memory and place – in asking people to test the blends I also got to share in many stories about what tea means to other people.

Do you have a tea ritual? I drink tea non-stop throughout the day. I turn on the kettle before I shower in the morning and get a cup going right away. I’m working on a breakfast blend right now, something bold and rich but I don’t mind a good old fashioned Red Rose to speed things along. Throughout the day I sip my absolute favourite, lavender earl grey while I’m working. I love it with a medium steep, about 3 minutes, served with just plain milk. The process of scooping loose leaf into an infuser, pouring in the water, waiting – it’s such a nice pause in a busy day. I switch to rooibos in the late afternoon to stay hydrated (it’s caffeine free). I drink more tea than water, that’s for sure.

Pair a cup of Lavender Earl Grey with: pain au chocolat from Beaucoup Bakery.

Pair a cup of Vanilla Rooibos with: Yoga! Perfect post-hot yoga beverage, enjoyed in the park with a Culver City Salad.

Pair a cup of Hibiscus White Peppermint with: I love this brewed extra strong and iced, taken in a mason jar on picnics with tacos from the Tacofino food truck (and possibly a little post-dinner growler of 33 Acres California Common).

You can pick up a tin of Eureka Tea ($14) at Hunter & Hare, West Pender, Barefoot Contessa, or online at www.eurekateas.com.

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