The GOODS from Music Direction
Vancouver, BC | Music Direction’s branded playlist for November goes back to our roots. It’s chock-full of Canadian goodness; a playlist that builds a sense of place and the kind of connection to a local community that Robson’s Forage Restaurant exemplifies. It includes Ancient Mars by The Zolas. The Beat Stuff by Hannah Georgas, Free Man in Paris by Joni Mitchell, Wondering Where the Lions Are by Bruce Cockburn, Bleed a Little While Tonight by Jeremy Fisher, Keeping Time by Steph Macpherson, Haiti by Arcade Fire, Weighty Ghost by Wintersleep, Bahamas by Caught Me Thinkin, On Your Own by The Matinee, This Tornado Loves You by Neko Case, and Sugar Mama by The Deep Dark Woods. Unpretentious and gratifying. Music Direction designs branded playlists for experience-conscious businesses. We believe that music is an effective marketing tool; the strategic selection of music can help communicate and strengthen a brand’s identity. The right music at the right time can influence consumer behaviour and increase sales. Have a listen by pressing play, then learn more after the jump…
About Music Direction
In an increasingly competitive market, progressive restaurants and retailers are realizing how important music is. Music Direction is the ultimate music distribution and licensing service. Through a collaborative process we design a custom music profile for each of our clients. We strategically select music to match the personality of a brand. Our full colour touch-screen interface displays album art and gives managers and staff the ability to provide valuable feedback by ‘thumbing up/down’ on a track as it plays.
Current clients include Cactus Club Cafe, Opus Hotel, Donnelly Group, Glowbal Group and Mavi Jeans.