Yeah, so well done! Love that Cave Singers track, too.

Though of course I’d like it, I believe I’m a composite example of the target audience (sure, “hipster”, been called much worse). Don’t think there’s anything wrong with a good product pinpointing and knowing their market then knocking their PR strategy outta the park!

And if said marketing pulls even a few people from massive corporate breweries and music acts, and leads them to better quality, independent product, then more power to ’em.