Teaching The Sweet Art Of Food Styling (AKA Food Porn) At PICA

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When is it ok to play with your food? When you are studying the art of food styling!

News from Scout Supporter The Pacific Institute of Culinary Arts

(VANCOUVER) – Pacific Institute of Culinary Arts is pleased to bring back recognized culinary professional and food stylist Lisa Golden Schroeder along with Vancouver food photographer Tracey Kusiewicz for an intensive Master Food Styling and Photography Workshop.

With both demonstration and hands-on work, participants will learn the nuts and bolts of what it takes to become a successful food stylist, ready to collaborate with professional photographers. Students will develop a commercial assignment, from concept and pre-production planning to the final execution of a polished food photograph.

This intense weekend workshop will be held at the Institute from Friday, October 23rd to Sunday, October 25th, 2009 and includes:

Friday Evening Mixer: 2.5 Hour Session
Students gather at the Institute to meet each other and be welcomed by Lisa and Tracey. An overview of the business of commercial food photography will be presented, along with an exploration of current trends in both editorial and advertising. Lisa and Tracey will share their work and how they collaborate and communicate with clients, emphasizing the process of bringing a client’s vision alive.

Day One (Saturday: 8 Hour Daytime Session)
Lisa will focus on food styling techniques, with demonstration and hands-on practice time. Students will break into teams to develop under-camera assignments—meeting with Tracey and Lisa for pre-production planning. The day includes a visit to the gorgeous farmer’s market on Granville Island to gather groceries and props for final projects.

Day Two (Sunday: 8 Hour Daytime Session)
This will be the studio day, with a professional camera and lighting set-up. Each team will prepare food for their assignment, with Lisa coaching them on plating and composition and Tracey working with them on the finer details of how the camera sees their food. Lighting, camera angle, and other photography nuances will be explored and explained. Each student will take home a disc with a high-resolution image they helped create.

Workshop Fees: $975 + GST (includes instruction, all supplies, ingredients, high resolution photograph of finished project and certificate of completion)

Further information, including instructor bios is available online at http://www.picachef.com/shortprograms.html

Pacific Institute of Culinary Arts is located at the entrance to Granville Island, 1505 West 2nd Avenue, Vancouver, British Columbia.

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