Dine Out Vancouver either teases or twists the nipples of locals. Some love it. Others hate it. This ad for Crosstown’s Chambar restaurant, found in this week’s Georgia Straight, leans rather convincingly toward the latter. Not everyone enjoys being harnessed to the trough, I guess. I hope they get some extra action as a consequence, and trust those at Tourism Vancouver who are charged with organising Dine Out recognise smart marketing when they see it. They might even venture a giggle.
Andrew Morrison is a west coast boy who studied history and classics at the Universities of Cape Town and Toronto after an adolescence spent riding skateboards and working in restaurants. He is the editor of Scout Magazine, the weekly food and restaurant columnist for the Westender newspaper, and a contributor to Vancouver and Western Living magazines.