Reigning Champ


Reigning Champ (Robson)
1148 Robson St.


Reigning Champ (Kits)
2119 West 4th Ave.


Kits: Mon – Wed: 10–6 | Thurs – Sat: 10–7 | Sun: 11–6
Robson: Mon – Wed: 10–8 | Thurs – Sat: 10–9 | Sun: 11–7


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The People

Founder and CEO: Craig Atkinson
Creative Director: Tung Vo
West 4th Store Manager: Curtis Morgans
Robson Store Manager: Justin Lau

About Reigning Champ

Reigning Champ designs and manufactures premium athletic wear. Our process is guided by our principles: Respect the Details. Master Simplicity. We design and develop signature fabrics, emphasizing rugged construction and unrivalled comfort. Reigning Champ is based in Vancouver, BC, where we have crafted year-round staples since 2007.

Reigning Champ offers classic athletic wear in a variety of silhouettes. The focus is on fit, quality, and comfort. Reigning Champ is a uniform for any active lifestyle. Reigning Champ makes durable, timeless athletic wear for everyday activity.

Reigning Champ has been manufacturing product in-house since the beginning. Our design and development team work closely with our in-house factory to ensure each garment is constructed in accordance with our principles.