SMOKE BREAK #998: New Ocean Wise Vid Has An Octopus Stranded On A Skyscraper

November 7, 2012 

The Vancouver Aquarium’s Ocean Wise program released their newest video today to celebrate Ocean Wise month (aka November). As you can see, it features a giant octopus stuck on a the of a skyscraper in downtown Toronto. Because of course.


GOODS: The Vancouver Aquarium Hosting Their “Toast To The Coast” This October 12

The Ocean Wise symbol is the Vancouver Aquarium’s assurance of an ocean-friendly seafood choice |

The GOODS from Ocean Wise

Vancouver, BC | Mark your calendars for Vancouver Aquarium’s annual Toast to the Coast event, which takes place on Friday, October 12, 2012. One of the Aquarium’s signature fundraising events, Toast to the Coast directly supports the Aquarium’s conservation, research and education programs.

Each year, over 500 of Vancouver’s inspired individuals come together to celebrate aquatic conservation in style as the Vancouver Aquarium is transformed into a magical after-hours experience. Guests connect with aquatic life while they nosh on exquisite canapés from leading Ocean Wise restaurants, sample the best of B.C.’s local wines, boogie to live music and leave with chic items from the silent auction.

Set against the magical backdrop of the Aquarium at night, this year’s Ocean Wise partners include new participants Miradoro at Tinhorn Creek and Wild Rice, joined by some of Vancouver’s favourite seafood restaurants such as C restaurant and YEW Restaurant + Bar. Enjoy B.C.’s best wines including pours from Quail’s Gate Estate Winery, Blasted Church Vineyards and Hillside Estate Winery. Read more

GOODS: The Vancouver Aquarium’s “Ocean Wise” Program Joins The Scout Community

October 19, 2011 

We’ve invited the Vancouver Aquarium’s fantastic Ocean Wise program to join our GOODS section as a recommended local organisation that is worth checking out (look for their sustainable seafood symbol on menus across the city). They’re now proud members of Scout, and as such we’ll be posting their news front and center and hosting a page for them on our curated list of independent goodnesses. We’d like to take this chance to thank them for their support of Scout, and for making Vancouver a more delicious place to live!


Green Sushi Peer Pressure

November 11, 2008 

We’ve seen the power of collective, issue-driven capitalism in the form of product and services boycotts before, but this particular tack is new to me. I’d be interested in hearing your thoughts on this post I found over at Happy Frog this morning…

Okay, picture this: It’s dinnertime and you are standing in front of your empty refrigerator. Suddenly, you are bowled over by an intense craving for fresh tuna sashimi and a crispy dynamite roll. Scratching your head, you remember that the reason you’ve been staying clear of sushi is that all the joints near you serve unsustainably farmed fish. What’s a eco-conscious sashimi lover to do?

Enter Pod Mob. A group of your environmentally-focused neighbours have rallied around the task of convincing a West End Vancouver sushi restaurant to go green. Here’s what the people want:

- At least ONE Ocean Wise certified item on the menu
- At least ONE Green Table practice in place in the restaurant (composting, recycling, energy reduction, etc.)
- Ocean Wise labelling in the restaurant

The highest bid to commit their one day Pod Mob revenue towards greening their business further.
Emily from, is (as we speak) finding out which restaurant is up for the challenge. Once the winner is announced, it is up to YOU Vancouver to show up to support the restaurant’s incredible efforts to go green.

The date is set! Thursday, November 20th, 2008.

Get your sushi appetites going now…and we’ll let you know where you can go for SUSTAINABLE SUSHI on THURSDAY, NOV. 20, 2008.

Stay tuned Vancouver…

I’m all for it, though it does strum the same nerve ending that the foie gras fanatics used to twang in me, if only a little. I think it’s really cool that they’re incentivising the whole thing, promising to bowl over the participating restaurant with their business, but since we’re talking about sustainability, how sustainable would that effort be? Is it a promise that they can really keep?

For sushi restaurant owners in Vancouver, the competition is fiercely price-driven, which might be something that is lost on these well-intentioned eco-nauts. If the restaurateur would pay up for fresh, locally line-caught and sustainable fish, their menus prices would have to jump considerably, no? And the eco-nauts, they’d visit just once or twice, right?

I think these people are totally on the right track and I don’t want to pooh-pooh their efforts, but I wonder if the end game for the restaurants is uncertain enough for them to make what would probably be a rather expensive commitment in exchange for a one-off room full of net-savvy back patters (appreciate them for their verve though I most certainly do).

As of this morning, I don’t have any better ideas…

Vancouver Aquarium’s Ocean Wise™ Program


Telephone: 604-659-3492
Web: | Twitter | Facebook
Aquaquest Reception | PO Box 3232 | Vancouver, BC V6B 3X8


About Ocean Wise™

Overfishing is the biggest threat facing our oceans today. The Ocean Wise symbol next to a menu or seafood item is the Vancouver Aquarium’s assurance of an ocean-friendly seafood choice. Vancouver Aquarium’s Ocean Wise program makes it easy for consumers to make sustainable seafood choices that ensure the health of our oceans for generations to come.

The Vancouver Aquarium’s Ocean Wise program works directly with restaurants, markets, food services and suppliers to ensure they have the most current scientific information regarding sustainable seafood and to help them make ocean-friendly buying decisions. The options are highlighted on their menus and display cases with the Ocean Wise symbol, making it easier for consumers to make ocean-friendly seafood choices.

In addition to its website, Ocean Wise also makes available an iPhone application—an easy-to-use app that provides consumers with Ocean Wise restaurants, markets and supplier venues from coast to coast, and a comprehensive list of ocean-friendly seafood options. The Ocean Wise iPhone app is continuously updated with ocean-friendly seafood options and Ocean Wise partners spanning Victoria to Halifax.

Learn more at