JoieFarm: Inspirations, Stories and Old World Reference Points
May 17, 2009
“JoieFarm Revealed: Inspirations, Stories and Old World Reference Points of winemakers Heidi Noble & Michael Dinn”
News from Scout Supporter JoieFarm
This evening of charcuterie, cheese and four flights of wine will examine the wines and regions that have directly influenced our winemaking at JoieFarm. Six relevant old world wines from Alsace, Burgundy, the Loire Valley and Spain will be poured alongside JoieFarm’s A Noble Blend 2008, Rosé 2008, Reserve Chardonnay 2007 and PTG 2007. These flights have been chosen to illustrate why we at JoieFarm have made the choices that we have about what and how to make our wines. This evening will also be an exclusive preview to the very limited production of our 2007 Reserve wines to be released in September 2009. $80 (includes food, wine, tax, gratuity). Monday June 8th, 2009 @ 7:00 pm. For reservations please contact Salt Tasting Room at 604.633.1912. Tickets also available online at www.salttastingroom.com/cellar Read more
Joie’s Heidi Noble As Globe & Mail “Flashpoint”
March 25, 2009
Heidi Noble (and friend) on her Naramata farm.
There was something odd when I read Alexandra Gill’s column today, and I’m not talking about her anaesthetic-free disembowelment of Market. Read more
WineFest Blog #628: Bishop’s And Boneta
March 24, 2009
Still rather cobwebby this morning. It was a bit of a wild one last night… Read more
2008 Vintages From JoieFarm Released Today
February 16, 2009
Wine buyers, collectors and sommeliers take note. From the Scout member mailbag comes news from Heidi Noble and Michael Dinn of Naramata’s Joie Farm:
We are happy to announce that our 2008 Vintage release commences today for the following wines: 2008 A Noble Blend, 2008 Un-Oaked Chardonnay, 2008 Rosé and 2008 Riesling.
Please download the order form from the following link: JOIE 2008 Order Form
and fax it to 1-866-834-4008 or scan it & email it back to wine@joiefarm.com by February 24th, 2009.
JoieFarm offers a free pick-up day in downtown Vancouver for all Lower Mainland clients. Please indicate on the order form whether you would like to pick up your order on Saturday March 7th, 2009 or have it delivered by courier at your expense. Pick-up details will be sent to you with your order confirmation, via email.
With this year’s release we would like to announce that we have made a small change to our name from Joie Wines to JoieFarm for trademark purposes.
The name JoieFarm reflects the development of our project over a five year period from producing wines out of other winery facilities, exclusively from growers’ grapes, to the building of our own winery and the planting of our own three acre vineyard, from which we will produce our first crop in 2009. JoieFarm also signals the increasing control and improvements we have made to our wines and our deep connection to the place we call home.
For more information, please check out our brand new website at www.JoieFarm.com
View Joie Farm’s Scout Page
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Scout Magazine is dedicated to supporting and promoting cool, interesting, and independent Vancouver businesses through the publication of their press releases and event information. To get your sales, promotions, news and events up on our front page, send us an email here and we’ll do our best to share it with our readers.
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Wine Branding: From “Joie” To “Joie Farm”
February 4, 2009
Heidi and Michael up at Joie in Naramata have done a slight rebrand of their winery for trademarking reasons, sticking a “Farm” after the name. It will henceforth be called JoieFarm. We’ve accordingly updated their Scout page and made a mental note, but I was always fond of the original brand so I know it’ll take more than that. I have several bottles with the old branding in my wee cellar so I just cracked open their ’06 Noble Blend to fight the confusion (paired with cold chicken from the fridge). Every time I take a swig I exclaim “JoieFarm!”, and though my sleeping children are a little upset at this, I’m pretty sure I’m winning.
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Their statement below:
We, Heidi Noble and Michael Dinn, would like to announce that we have made a small change to our name from Joie Wines to JoieFarm for trademark purposes. The reveal of the updated logo is included above and will be made public with the private release of our 2008 vintage, February 17th-24th, 2009.
The name JoieFarm reflects the development of our project over a five year period from producing wines out of other winery facilities, exclusively from growers’ grapes, to the building of our own winery and the planting of our own vineyard.
Even with the exciting addition of estate fruit, we will continue to work closely with the 20 dedicated farming families who supply the majority of our grapes on long-term contracts. JoieFarm will continue to be focused exclusively on the aromatic varietals of Alsace, Burgundy and Champagne, in pursuit of complex, naturally balanced wines that compliment the cuisine of the West Coast of Canada.
Since 2002, our project, originally known as Joie, has evolved from a guesthouse and on-farm cooking school into a 9,500 case winery and vineyard. This has been an exciting process and to mark this evolution our new trademark, JoieFarm, signals the increasing control and improvements we have made to our wines and our deep connection to the place we call home.
Along with the rebrand comes a completely revamped website. Looking good.
View Joie Farm’s Scout Page
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Scout Magazine is dedicated to supporting and promoting cool, interesting, and independent Vancouver businesses through the publication of their press releases and event information. To get your sales, promotions, news and events up on our front page, send us an email here and we’ll do our best to share it with our readers.
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Joie Farm
October 4, 2008
2825 Naramata Rd, Site 5 Comp 4 | Naramata BC
Toll free: 1-866-422-5643
Phone: 250-496-0073
Fax: 1-866-834-4008
Email: wine@joiefarm.com
www.joiefarm.com
The Team
Owners: Michael Dinn and Heidi Noble
Winemaker: Heidi Noble
Sales, Marketing & Allocation Management: Michael Dinn
About JoieFarm
JoieFarm is owned and operated by Heidi Noble & Michael Dinn and is located on their farm on the beautiful Naramata Bench in the Okanagan Valley in the interior of British Columbia. JoieFarm is interested exclusively in the grape varieties of Alsace, Burgundy and Champagne which excel in the cool-climate, desert landscape of the Okanagan and Similkameen Valleys. We are particularly interested in making these wines because not only are they wines that we love and enjoy drinking, but we feel these varieties thrive and are relevant in our area. As young winemakers at the forefront of a new wine region, we are interested in exploring the potential and synergy between these aromatic varietals and their role in distinguishing the culinary West Coast of Canada as an emerging and unified cuisine.
