Brilliant “Single Take” Johnnie Walker Ad Wins Best In Show…

We posted this 6 minute Johnnie Walker ad back in August of last year. It was filmed in one take without a single edit. It took 40 tries for Robbie Carlyle to nail it (and did he ever). Why post it again? Because it just won Best In Show at the 35th Annual One Show Awards. Plus it’s pretty awesome.

Um, Don’t You Know When You Are Going To Shock The Monkey?

Ben Lee’s “Song for the Divine Mother of the Universe” gets loaned to a top drawer ad agency producing on a World Wildlife Fund brief (via TDW): humans send a monkey to space (as we so often like to do) and it comes back decades later to find his home in tatters and his masters gone. Pretty impactful stuff (and much better than the gratuitous Peter Gabriel headline).

If Weed Was Legal, What Would It Look Like At Whole Foods?

The marketing of marijuana in a legalised environment would make for an interesting opening for tapped in designers. It might be time for you creatives to open an office in Abbotsford…

Given the rapidly shifting attitudes toward the legalization of Marijuana and the growing support of medical marijuana use, Print Magazine recently asked some design firms to take a whack at designing what would be packaging for legal Marijuana cigarettes (yes, people… joints).

According to Print magazine, the statistics website FiveThirtyEight estimates that if public support continues to grow at its current pace, legalization could happen within 15 years.

Print Magazine contacted four firms; Lust, a graphic design practice in Amsterdam established by Thomas Castro, Jeroen Barendse, and Dimitri Nieuwenhuizen; the New York office of Base, which worked with its branches in Europe; the Oslo firm Strømme Throndsen, winner of the 2009 Award for Design Excellence for its flour packaging; and The Heads of State, a two-man operation run by Jason Kernevich and Dustin Summers in Philadelphia.

The brief was simple: What would a legal pack of marijuana cigarettes look like?

Take a look here.

Smoke Break #692: Because This Water Just Makes Things Better

I love this ad for James Boag, the Tasmanian beer company.

Smoke Break #689: Beer + Jet Pack = Hipster Beer Of Choice

This remixed ad for PBR is a big win.

Smoke Break #688: Why Are We Inside More And Outside Less?

TBWA Vancouver makes an ad for Vancouver’s “Y”. It’s a gooder loaded with plenty of pertinent questions for Vancouverites. This is the same firm that did the VIFF’s “Sexuality” ad last year, the best ad I’d seen in years (watch it after the jump)… Read more

Smoke Break #687: The Calamari We Eat Sell Their Oil Like Freaks

And Japanese cooks can release the Kraken…

Beer Ad #537: Man Plums Feeling Is The Carlton Draught Tingle…

Try getting this beer ad ditty out of your head. More of the same here.

Canucks Deserve A Mascot That Could Destroy “Fin The Whale”

If I ever scream at a Cancuks game it’s usually at the team’s official mascot, Fin the Whale. He sucks as bad as irresponsibly farmed salmon. For serious, we provide for 294 consecutive sellout games and all we get as a sideshow is a dude in a whale suit democratically tossing t-shirts to the cheap seats and the grow-op bigwigs. WTF? He might bang the drum with the enthusiasm that comes courtesy of $25 an hour, but does he ever freely thump the living shit out of those apathetic corporate “fans” who slip out of the game early in overtime to beat the post-game exodus of the Great Unwashed? I think not. So let me say this (if I haven’t said it here or elsewhere already)…if the Bruins mascot (above) ever tires of his gig, he’s more than welcome at GM Place, and he wouldn’t want for friends.

Watch more of the golden dude’s unvarnished antics here.

“Double For Death” Is The Best Detective Story I Ever Wrote…

Book marketing is an interesting game. If a book’s saleability increases with every high profile endorsement it receives, then this particular novel, “Double For Death”, which I found on my cabin shelf at Point No Point over the holidays, is pure gold. It seems when you can’t find anyone willing to recommend your work, you just do it yourself.

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