GOODS: Georgia Straight Readers Name “JoieFarm” Best BC Winery for White Wines

JoieFarm is located in beautiful Naramata, BC | 250-496-0073 | Toll free: 1-866-422-5643 |

The GOODS from JoieFarm

Naramata, BC | JoieFarm is proud to announce that we have been chosen by the readers of the Georgia Straight as the “2011 Best BC Winery for White Wines” in their Golden Plates issue available on Vancouver newsstands today. The choice of JoieFarm as the 2011 winner, despite our limited production and distribution channels, speaks to the increasing sophistication of the BC wine consumer. We would like to take this moment to acknowledge the tremendous job done by the restaurant trade, private retailers and supporting media throughout Canada in telling our story on our behalf to the public. We would also like to thank our supporting clients and the readers of the Georgia Straight for their consideration. Read more

JoieFarm Named BC Winery Of The Year By Wine Press Northwest

joie1photo: Chris Mason Stearns

News from Scout supporter JoieFarm

Naramata, BC | JoieFarm is proud to announce that we have been named the “2010 British Columbia Winery of the Year” by Wine Press Northwest in the spring edition of their magazine. This award is selected by the editors of Wine Press Northwest based on blind tastings, visits, accolades and other considerations. Wineries of the Year must have also completed at least five vintages. The complete article can be found online here. Read more

Joiefarm’s ’08 “A Noble Blend” & Riesling Score Big With Judges

December 8, 2009 


Two JoieFarm wines win 1st and 2nd overall in the 10th Annual Wine Press Northwest Platinum Judging

News from Scout supporter JoieFarm

Naramata, BC | JoieFarm is proud to announce that our 2008 Riesling and 2008 A Noble Blend have finished 1st and 2nd overall in the 10th Annual Wine Press Northwest Platinum Judging. Both wines were designated Double Platinum, while the 2008 Riesling was also awarded the title “Best of the Best”, only the second white wine in the history of the competition to do so. Read more

Wines From Naramata’s JoieFarm Now Available For Sale Online

November 21, 2009 

joie1photo: Chris Mason Stearns

News from Scout supporter JoieFarm

Naramata, BC | In analyzing client feedback and media coverage over the past several years, our clients and colleagues have told us that they love JoieFarm wines, but have difficulty accessing them. In order to address this problem  we have decided to make our wines available year round (based on availability) via our website. Read more

Naramata’s JoieFarm At “C” Restaurant Next Sunday Night

November 12, 2009 


Six courses on Sunday, November 22nd at 6 pm for $110 (tax and grat included)

News from Scout supporters JoieFarm

We would like to announce an upcoming dinner with Canada’s premiere seafood restaurant, C Restaurant on Sunday November 22nd at 6 pm. We are always especially pleased to stand up with former colleagues and C Restaurant represents a pinnacle in Michael’s restaurant career having served there as sommelier almost 10 years ago. Since our first release in 2005 C Restaurant has been a tremendous supporter of JoieFarm and the compatibility of their cuisine with our wines is absolutely seamless. Read more

JoieFarm’s Humble Beginnings Revealed In The Financial Post

September 21, 2009 


The Financial Post has an illuminating bit of background on how the Naramata Bench’s award-winning JoieFarm came into being… Read more

OKANAGABLOG #419: Once Upon The Best “Feast Of Fields”, Ever


With our kids just about to go back to school, my wife and I are trying to squeeze as much awesomeness as we can out of the last week of the summer. We’ve just come back from a couple of days spent in Naramata and Summerland, enjoying the hospitality of our good friends Heidi and Michael at JoieFarm and experiencing the region’s first ever Feast of Fields. Read more

Naramata’s JoieFarm Scores Big At LG’s Awards Of Excellence


Naramata's JoieFarm wins two Lieutenant Governor’s Awards of Excellence in British Columbia Wine...

Great news from Scout supporter Joie Farm

JoieFarm is proud to announce that we are the proud recipients of not one, but two 2009 Lieutenant Governor’s Awards of Excellence in British Columbia Wines for our 2007 Reserve Chardonnay and our 2008 Riesling. Read more

Eight Minutes With Heidi Noble And Michael Dinn Of JoieFarm…


Seven years after leaving the restaurant trade behind them and going out on a limb to purchase 5 acres on the Naramata Bench, Heidi Noble and Michael Dinn have turned their labour of love, JoieFarm, into one of Canada’s most iconic wineries. Read more

At Salt With JoieFarm Plus Kolt & Skakun Start A Sweet Blog…


Heidi and Michael from JoieFarm were in town hosting a tasting event with Kurtis Kolt and Jake Skakun in Salt Tasting Room’s cellar the night I returned from Tofino. Unfortunately, due to exhaustion and the pressing need to address a desk loaded with six days of work, I couldn’t stay beyond the first couple of courses. I took a few snaps while I was there, and they can be viewed after the jump…

Read more

WineFest Blog #628: Bishop’s And Boneta

Still rather cobwebby this morning. It was a bit of a wild one last night… Read more

Wine Branding: From “Joie” To “Joie Farm”

Heidi and Michael up at Joie in Naramata have done a slight rebrand of their winery for trademarking reasons, sticking a “Farm” after the name. It will henceforth be called JoieFarm. We’ve accordingly updated their Scout page and made a mental note, but I was always fond of the original brand so I know it’ll take more than that. I have several bottles with the old branding in my wee cellar so I just cracked open their ’06 Noble Blend to fight the confusion (paired with cold chicken from the fridge). Every time I take a swig I exclaim “JoieFarm!”, and though my sleeping children are a little upset at this, I’m pretty sure I’m winning.


Their statement below:

We, Heidi Noble and Michael Dinn, would like to announce that we have made a small change to our name from Joie Wines to JoieFarm for trademark purposes. The reveal of the updated logo is included above and will be made public with the private release of our 2008 vintage, February 17th-24th, 2009.

The name JoieFarm reflects the development of our project over a five year period from producing wines out of other winery facilities, exclusively from growers’ grapes, to the building of our own winery and the planting of our own vineyard.

Even with the exciting addition of estate fruit, we will continue to work closely with the 20 dedicated farming families who supply the majority of our grapes on long-term contracts. JoieFarm will continue to be focused exclusively on the aromatic varietals of Alsace, Burgundy and Champagne, in pursuit of complex, naturally balanced wines that compliment the cuisine of the West Coast of Canada.

Since 2002, our project, originally known as Joie, has evolved from a guesthouse and on-farm cooking school into a 9,500 case winery and vineyard. This has been an exciting process and to mark this evolution our new trademark, JoieFarm, signals the increasing control and improvements we have made to our wines and our deep connection to the place we call home.

Along with the rebrand comes a completely revamped website. Looking good.

View Joie Farm’s Scout Page


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Joie Farm

October 4, 2008 


2825 Naramata Rd, Site 5 Comp 4 | Naramata BC
Toll free: 1-866-422-5643 | Phone: 250-496-0073 | Fax: 1-866-834-4008
Email: | Web:


The Team

Owners: Michael Dinn and Heidi Noble
Winemaker: Heidi Noble
Sales, Marketing & Allocation Management: Michael Dinn

About JoieFarm

JoieFarm is owned and operated by Heidi Noble & Michael Dinn and is located on their farm on the beautiful Naramata Bench in the Okanagan Valley in the interior of British Columbia. JoieFarm is interested exclusively in the grape varieties of Alsace, Burgundy and Champagne which excel in the cool-climate, desert landscape of the Okanagan and Similkameen Valleys. We are particularly interested in making these wines because not only are they wines that we love and enjoy drinking, but we feel these varieties thrive and are relevant in our area. As young winemakers at the forefront of a new wine region, we are interested in exploring the potential and synergy between these aromatic varietals and their role in distinguishing the culinary West Coast of Canada as an emerging and unified cuisine.