Pizzeria Farina, the new pizza joint (delivery by bicycle) landing at Main and Prior in Strathcona, will open its doors on Wednesday, August 17th. Here’s the word: “Everything is near completion and [chef] J.C. Poirier and his team are excited to start serving their classic Italian-inspired pizza. The pizzeria will open at 5PM and will close when the dough runs out.” Can’t hardly wait. In the interim, should it be your thing, you can follow them on Twitter and “like” them on Facebook. Don’t mind me if I just sit here drooling at the photo after the jump (look at that crust!)… Read more
A few weeks ago Scout broke the news that the folks behind Pourhouse and chef Jean-Christophe Poirier (ex-Campagnolo, Chow) had joined forces and were working on a new pizzeria in the old Italian Job space at 915 Main St. just off Prior (next to The Cobalt)…
It’s a tiny spot with only a handful of seats, so they’ll be concentrating on take-out and delivery (by bicycle!). Apparently, J.C. and local pâtissier Paul Croteau have been working on perfecting the dough for the past six months. What they’ve come up with is a style similar to what you find in northern Italy (lighter and not as a chewy as Neapolitan). Other awesome things of note are that Craig Stanghetta is in charge of the design (see Meat & Bread, Bao Bei, Stackhouse) and the good folks at Glasfurd & Walker are doing the branding (see L’Abattoir, Meat & Bread, Bao Bei and Scout’s recent redesign). They are looking to open in mid-August.
As you can see from the shots above (landed in my inbox just now), they seem to be on track to meet their target opening date. “I’m really happy with the way everything is coming together,” J.C. says. “The design and layout of the space is exactly what I wanted and the first few pizzas turned out even better than we expected.”
Address: 915 Main Street, Vancouver
Telephone: (604) 681-9334
Fax: (604) 681-9337
Facebook | Twitter
7 nights a week from 5pm until the dough runs out (check Twitter & Facebook updates)
Chef: Jean-Christophe (J-C) Poirier
“A correre e cagare ci si immerda i garretti.” – Don’t try to do too many things at once, just do one thing and do it well.
About Pizzeria Farina
Doing one thing really well … that’s what Pizzeria Farina is all about. Jean-Christope (JC) Poirier and the Pourhouse team have created a simple, community-focused, Northern Italian-inspired pizzeria. The menu is simple, consisting only of pizza and beverages, and the atmosphere is stylish, casual and comfortable. There are seven pizzas to choose from; some simple and classic for the pizza purist, others more creative for the non-traditionalist.
“Nella vita – chi non risica – non rosica.” – In life: who risks nothing – gains nothing.
Pizzeria Farina has a classic serve-yourself concept that is meant to inspire a sense of community. “Everyone looks after themselves … from ordering at the counter, to pouring their own water to bussing their own plates.” Customers can enjoy their pizza in-house with a glass of wine or beer (as soon as the liquor license comes through), an Italian soda, or filtered sparkling or still water. Pizza can also be taken out and enjoyed at home. The design is simple and sleek with high-top community tables and window bar seating. Table tops and grocery shelves are all made from reclaimed wood and add colour to the clean white and red environment.
The interior design by Craig Stanghetta is simple and sleek with high-top community tables and window bar seating. Table tops and grocery shelves are all made from reclaimed wood and add colour to the clean white and red environment. The graphic design and branding effort of Glasfurd & Walker is executed with a simplistic and quality approach, represented visually through several meaningful Italian proverbs prominently displayed. Several historic details are also present throughout the space – from the menu board made from a 1950’s butcher paper cutter to the 1980’s Pinarello Pista Bicycle on the wall – a Treviso original. All this is juxtaposed by a modern written-word art installation from local artist Ricky Alvarez, adding some drama to the otherwise simple interior. Pizzeria Farina also sells artisan Italian products: house-made raw tomato sauce, house-made Chili-Infused and Oregano-Infused Olive Oil and anchovies, packed in either salt or oil.
“L’occhio del padrone ingrassa il cavallo.” – “Nobody takes care of one’s business as does its owner.”