The GOODS from Liquidity Wines
Okanagan Falls, BC | This summer, Liquidity Wines’ tasting room walls will be adorned with images from the National Geographic Photo Ark – a compelling series of photographic portraits that capture the beauty of Earth’s diverse species.
“The goal of the Photo Ark is simple: show what’s at stake, and get people to care – while there is still time,” said Joel Sartore, National Geographic photographer and founder of the Photo Ark.
The National Geographic Photo Ark is an ambitious project committed to documenting every species in the world’s zoos and other wildlife sanctuaries – inspiring people not just to care, but also to help protect these animals for future generations. A compelling and visually powerful project, the National Geographic Photo Ark aims to photograph species before it is too late. In addition to creating an archival record for generations to come, this project is a hopeful platform for conservation and preserving species around the world.
The National Geographic Photo Ark will be showcased through multiple platforms, including a travelling exhibition that will open at Liquidity Wines in Okanagan Falls, B.C. on June 23. Featuring Sartore’s captivating images, the exhibition will be on display until September 3, 2018.
Sartore estimates the completed National Geographic Photo Ark will include portraits of species representing several animal classes, including birds, fish, mammals, reptiles, amphibians and invertebrates. In what will be the largest single archive of studio-quality photographs of biodiversity ever, the National Geographic Photo Ark continues to move toward its goal of documenting these 12,000 species in captivity, thanks in part to Sartore’s enduring relationships with many of the world’s zoos and aquariums. These iconic portraits have captured the imagination of people around the world and have even been projected on the Empire State Building and St. Peter’s Basilica in Rome.
“The National Geographic Photo Ark has already inspired millions around the world with the message that it is not too late to save some of the world’s most endangered species,” says Kathryn Keane, vice president of Exhibitions, National Geographic Society. “Joel Sartore has demonstrated what one man can do using the power of photography – and now National Geographic wants to inspire people all over the country to contribute to this global challenge.”
The light-filled tasting room at Liquidity provides the perfect canvas to display the Photo Ark’s compelling portraits. Organized by the National Geographic Society, the winery’s exhibition will feature more than 50 of these inspiring photographs, and provide visitors of all ages with an opportunity to learn about the project, its mission and conservation efforts.
“Liquidity is proud to have been chosen as the first Canadian stop for the National Geographic Photo Ark exhibition,” said Ian Macdonald, owner of Liquidity Wines. “National Geographic is such an iconic global brand, and we are thrilled to be working with them on this inspirational show.”
National Geographic Photo Ark fans are also invited to join the conversation on social media with #SaveTogether and learn more about how to get involved with the project at Natgeophotoark.org.