You might not live in the United States, but if you consume American media like a good neighbour you’re likely very aware that the 2016 Presidential Election campaign cycle is well under way (as amply evidenced by the barrage of advertising and messaging that will not stop for the next 14 months). It’s 99% bullshit, of course, because since well before the Civil War raising funds for a viable national campaign has meant countless quid pro quo arrangements with myriad special interests (ie. donors) that make it next to impossible to do what’s in the national interest. Covering this sad fact up is the art of the one-size-fits-all campaign marketing strategy, which is satirized perfectly in this phoney campaign ad. To wit, “Real, hard-working Americans are important to me…is a tag-line I’ll be using throughout my campaign…”