Irked by the loose overuse of words like “craft”, “bespoke”, and “artisanal”? Bothered by soft-spoken lumberjokes expensively “reinventing” or “curating” your treasures only to bleach their nostalgic worth to the bone? Well, have a laugh:
A short look at the Timmy Brothers, Brooklyn–based makers of bespoke drinking water. Bill and Terry Timmy are introducing handcrafted water to the world with an almost pathological attention to craftsmanship and a thirst for helping people become less thirsty. The Timmy Brothers. They make water.
Favourite line: “Creating bespoke water is story-telling […] It’s like opening up a Mark Twain story without the racist parts…”