Rennification

Rennification | Marketing, Phenomenon, Trend | The process by which the sexiest, most saleable facets of a neighbourhood’s culture and character – ie. independent restaurants, cool shops, interesting galleries, charming cafes, et cetera – are crudely appropriated by real estate marketing companies and presented in promotional materials as added lifestyle benefits to prospective condo buyers.

The video above shows Rennification in action.

Usage | “I live in a tiny shoebox that I can’t afford, so yeah…I was a total sucker for Rennification. But at least the cute brunch place on the corner uses good beans…”

explore-the-lexicon

There is 1 comment

  1. I refused to put my business in one of these a few years ago. Another usage might be “This home cost an extra $20k to pay for BS marketing Rennification.”

Legendary Restaurant Industry Hang-Out Closes After 24 Years

"If ever a moment of silence was deservedly observed in the restaurant world, it was when Gyoza King closed..."

The Iconic Structure at East 6th Avenue and Clark Drive

"My uncle rocked a hand-drawn East Van Cross on his t-shirt back in 1972."

Breathtaking BC Journeys Some Love, Others Hate

"Hi Mom. I made the ferry just in time but it's a milk run so it's probably best that you start dinner without me."

How Vancouverites Used to Drink When It Really Was a No Fun City

‘If you think Vancouver is a restrictive bummer now, you should be glad you weren't trying to have fun in the bottle club era!”