Rennification

Rennification | Marketing, Phenomenon, Trend | The process by which the sexiest, most saleable facets of a neighbourhood’s culture and character – ie. independent restaurants, cool shops, interesting galleries, charming cafes, et cetera – are crudely appropriated by real estate marketing companies and presented in promotional materials as added lifestyle benefits to prospective condo buyers.

The video above shows Rennification in action.

Usage | “I live in a tiny shoebox that I can’t afford, so yeah…I was a total sucker for Rennification. But at least the cute brunch place on the corner uses good beans…”

explore-the-lexicon

There is 1 comment

  1. I refused to put my business in one of these a few years ago. Another usage might be “This home cost an extra $20k to pay for BS marketing Rennification.”

When You Get Caught in West Van's Nightmare Traffic Scenario

"Hey, yeah...sorry...I'm going to be late. I'm stuck in ferry traffic near the top of Taylor Wait."

The 104 Year Old Shop with Its Days Numbered on the Edge of Chinatown

"After Tosi's finally leaves the block, then what? More condos that no one can afford?"

Pulling Double Duty as Public Transportation and Cheap Cruise Since 1977

"Dude, I know your condo is just a SeaBus ride away but it might as well be the fucking moon..."

How Vancouver Tries To Protect Its Spectacular Views from Indifferent Developers

“Protecting a view corridor is just one of the many ways in which City Hall can take a brave stand against the developers who bankroll them…”