Rennification | Marketing, Phenomenon, Trend | The process by which the sexiest, most saleable facets of a neighbourhood’s culture and character – ie. independent restaurants, cool shops, interesting galleries, charming cafes, et cetera – are crudely appropriated by real estate marketing companies and presented in promotional materials as added lifestyle benefits to prospective condo buyers.
The video above shows Rennification in action.
Usage | “I live in a tiny shoebox that I can’t afford, so yeah…I was a total sucker for Rennification. But at least the cute brunch place on the corner uses good beans…”