We spend hours daydreaming and planning road trips to the wilds of other lands, so much so that it’s easy to forget about the paradise right on our doorstep. We were reminded of this today when we pressed play on The Wild Within, the new promotional video from Destination BC (see below). It was released this morning as part of a new corporate strategy and tourism marketing plan, one that comes complete with a cool new overhaul of the “Super, Natural British Columbia” brand (see above).

Watch it. If you didn’t live here, you’d want to.

EVERYTHING SEEN IN VANCOUVER