OPENING SOON | New Location Of “Earnest Ice Cream” Coming To Foot Of Mt. Pleasant
by Michelle Sproule | Have you ever had one of those experiences when you start thinking about how good an Earnest Ice Cream sundae is and you get so besotted with the memory of it that you get in your car and drive half way across town fully prepared to wait in a ridiculously long line up just to taste it only to realize that it’s Monday night and you have to wait all the way until Thursday before the tiny storefront opens it’s doors for service? Yeah, me too.
It’s not that they’re trying to torture us ice cream fiends. They have, it should be noted, distributed jars of their ice cream to numerous locations throughout the city where you can purchase it on any day of the week to pacify your cravings. The limited hours in the Fraserhood are out of necessity. They use that rest of the time (and all the space) to make the ice cream that will meet demand through the rest of the week.
Their smashing success has made the maintenance of the status quo impossible, so owners Ben Ernst and Erica Bernardi have decided to expand. They’ve just taken possession of the old Organic Lives space at 1829 Quebec Street on the corner of 2nd Avenue, where Mount Pleasant meets Olympic Village. When it comes on line this winter, this will be their main production space, though it will have a small retail component as well, which is to say we can walk in off the street and score ice cream by the scoop. The expansion also means that both locations will eventually be open for at least 6 days a week.
Right now, plans have been submitted to the city and they are just waiting for their permits. Though significantly larger, the new design will be similar to the Fraserhood location in layout and aesthetic (white walls, wood beams, brick — an uncomplicated, product-focused environment), plus there will be windows allowing customers to look into the production facility, which will take up the majority of the floor space.
The best case scenario for their opening date would be some point in December, but early 2015 is probably more realistic. Take a look inside…