LOOKCITY: New Elytra Collection Lookbook Video From East Van’s Own “Wasted Effort”
by Robyn Yager | Check out Riley McMaster’s new video for Wasted Effort’s “Elytra Collection”. Giggle through the beer shotgunning and focus on the beautifully constructed geometric jewelry (that’s brass, by the way) from Marie Foxall, the local designer behind Wasted Effort. Each piece is cut, shaped, soldered and polished by hand, drawing inspiration from “clean lines, straightforward design, quality construction and badass attitudes” (as evidenced by the can-kicking, log burning, and $50 bill bra-whipping in the video). You can shop it all online here.