LOOKCITY: Matthew Frost’s Short “Fashion Film” Is A Funny Bonfire Of Doe-Eyed Vanity

February 8, 2013 

by Robyn Yager | With Mercedes Benz Fashion Week going strong in New York, there’s no question that fashion short films have been popping up without mercy to promote new designers and resurrect old ones. With Free PeopleIsabel MarantKarl Lagerfeld, and Raf Simons playing filmmaker, clearly fashion videos are the new black. My pick for the Least Likely to Take Themselves Seriously But Still In Need Of Publicity goes to CFDA-nominated designers Lisa Mayock and Sophie Buhai for their line, Viva Vena!. Directed by Matthew Frost and featuring Lizzy Caplan (of Janice Ian/Mean Girls fame), we find the actress rolling around in the grass, glancing doe-eyed at the camera, and thinking out loud – without reservations – about what it means to make a fashion film. In other words, it’s priceless.

EVERYWHERE YOU LOOKCITY

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Robyn Yager is the style reporter for Scout Magazine. She runs The Rain Season blog and is enthused by anything out of the ordinary. She loves art, striped shirts, macchiatos, classic literature and picking through thrift stores for unique treasures. Her mission is to inspire Vancouverites in their sartorial choices and to see beauty and style everywhere.