In a ground breaking ceremony at the site of their upcoming brewery and truck stop on East 1st Avenue (take a moment and savour that future), the good and always imaginative folks at Red Truck Beer Company dropped a red truck (natch) from a crane perch way up in the sky today. Why? Beats me. Some people use a golden shovel or a bottle of Champagne when breaking ground. These guys make good beer, so…works for me. Congrats on not killing anyone!