GOODS: Vancouver’s Mobile “Juice Truck” Formulates Cold-Pressed Juice Cleanses

August 28, 2012.
A big pink (technically, it’s watermelon) truck on the corner of Abbott and Water Streets in Gastown (and sometimes Kits)

The GOODS from The Juice Truck

Vancouver, BC | It all started with a simple love of juice and its power to nourish and sustain. The Juice Truck owners, Zach Berman and Ryan Slater, were in Nepal. The juice was seabuckthorn. And from that moment and that love, The Juice Truck was born. While running The Juice Truck and drinking juice daily, they noticed a huge shift in how amazing they felt. Even better, their regular customers were noticing the same shift. From that awareness and that shift, they created The Juice Cleanse.

The new cleanses come in 3, 5 and 7-day durations. Each Juice Cleanse is designed to promote overall health, energy and happiness. These aren’t starvation cleanses. Typically someone will lose a pound or two while cleansing, but The Juice Truck formulated these cleanses with their nutritionist to support better functioning of your body’s systems, and not to get you skinny.

The cold-pressed Juice Cleanse juices retain maximum nutritional value. They taste great because you don’t have to cut back on deliciousness to increase their detoxifying benefits. And there’s a Juice Cleanse for every level of cleanser. Learn more or order online at www.thejuicecleanse.ca.

Details

In: A big pink (technically, it’s watermelon) truck.
On: The corner of Abbott and Water Streets, Gastown. Sometimes Kits on the weekend.
When: 11:30am – 5:00pm, weekdays. Check our Twitter and Facebook for weekends.
Web: thejuicetruck.ca | Twitter | Facebook

Gallery

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The Team

Ryan Slater, Juice Tender
Zach Berman, Juice Tender

The Story

Never underestimate the power of a trek through the Himalayas to change your life. We (Zach and Ryan, Juice Tenders) tossed around ideas of going into business together for years, but it was two weeks into a Himalayan trek, snowbound in a small Nepalese village when inspiration struck.

We noticed the locals drinking a vibrant, sweet smelling, orange-coloured drink. We discovered it was made from Seabuckthorn berries and it supplied these high altitude locals with most of their nutrients. It was this juice, so essential to their health, which changed our perspective on juice and sparked a new idea.

We spent the next year travelling the world, never going very long without seeking out the nearest juice stand. How many other nutritious, Seabuckthorn-like juices and juice blends were there out there that we could bring them to Canada? Turns out, quite a few.

When we came home, The Juice Truck was born.

The Juice

Juice does some amazing things for your body and health. It’s also delicious, refreshing and hydrating, which is every bit as important. Especially the delicious part.

We make the most nutritionally complete juice possible. Our premium cold press makes juice that contains more essential vitamins, minerals and enzymes than juice made any other way. The cold press also preserves the natural flavours of the produce, which we feel makes the juice tastier.

We support local produce and organic farming practices as a way of extending our passion for healthy living beyond our cozy corner of Water and Abbott Streets. In the case of fruits and vegetables that just aren’t locally or seasonally available (mmmmm, pineapple), we take a long look at potential suppliers to verify their growing standards and practices measure up to our standards.

In 2012, we are adding The Juice Cleanse (thejuicecleanse.ca) to The Juice Truck family. It’s part two of our ongoing passion with all things juice.

  • Chris C

    I am NOT in your market. No worries of me taking aways from your business. I was wondering if you would share some info with me to help my start up? Any kind of resources that you could recommend to help me model my business after yours.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was .