LOOKCITY: On American Apparel’s “New” Ad Campaign & The Politics Of Photoshop
by Jenny Bachynski | American Apparel is trying something different in their marketing. The model is beautiful but some people might argue that photo number 5 (copied above) shows that the company’s approach hasn’t really changed all that much.
Meanwhile, a group of young women have sparked change in the teen fashion world by convincing some big magazines to stop or limit their use of photoshopping on models.
If you’re a fashion history nerd, or have an extra $700 to put towards your book collection, consider The Impossible Collection of Fashion. A very expensive but beautiful book.
The haute couture Elie Saab fall/winter 2013 collection was just previewed in Paris and it’s stunning. The designer focused on black and neutrals which allowed for the intricate detailing and fabric textures to be the main attractions (without being overdone). I adore the pops of greyish blue throughout the collection; so whimsical and feminine!
Bird of a Feather is the new metal-based accessories line by Vancouver designer Sophie Alden. The lower price-point collection is already carried in 60 North American locations. You can find pieces locally at One of a Few, Fine Finds and Wishlist.
Check out some local looks after the jump…
MEANWHILE, ON THE STREET THIS WEEK…
Brianna | Two different sides
Frank (a visitor to Vancouver) | A nice mixture of blues. Dig those sleeves.
Jan from Yaletown | Summer dapper
Some new Old Faithful items.
Rethink new luggage by going vintage at Salmagundi.
His and her matching pastels at The Block.
Ting from West Van | Classic black is still great in the summer
Tony from Richmond | Young, funky, and fun with a great head of hair.
Jenny Bachynski is the Style Editor of Scout Magazine. Raised in Alberta, she packed up her bags in her teens and headed to Vancouver to pursue further education in fashion design. In 2009, she started her own small business Jenny Andrews Recycled Leather Goods, as well as her blog Jenny Loves. Thereafter, she discovered that one of her greatest joys was stumbling upon beautiful and interesting things, and sharing them with anyone who would listen.