LOOKCITY: On American Apparel’s “New” Ad Campaign & The Politics Of Photoshop

by Jenny Bachynski | American Apparel is trying something different in their marketing.  The model is beautiful but some people might argue that photo number 5 (copied above) shows that the company’s approach hasn’t really changed all that much.

Meanwhile, a group of young women have sparked change in the teen fashion world by convincing some big magazines to stop or limit their use of photoshopping on models.

If you’re a fashion history nerd, or have an extra $700 to put towards your book collection, consider The Impossible Collection of Fashion. A very expensive but beautiful book.

The haute couture Elie Saab fall/winter 2013 collection was just previewed in Paris and it’s stunning.  The designer focused on black and neutrals which allowed for the intricate detailing and fabric textures to be the main attractions (without being overdone). I adore the pops of greyish blue throughout the collection; so whimsical and feminine!

New owners of Beautymark (and Vancouver beauty insiders) Kendra Lovick and Tayler Rogers share some of their secrets.

Bird of a Feather is the new metal-based accessories line by Vancouver designer Sophie Alden. The lower price-point collection is already carried in 60 North American locations. You can find pieces locally at One of a FewFine Finds and Wishlist.

Taiwanese/Canadian/American fashion designer Jason Wu talks about his new resort collection and all of the inspiration behind it.

Even though Vancouver summers can be hot, there is usually a nice breeze, which allows for the occasional summer scarf. Find some light and flowing options herehere and here.

Check out some local looks after the jump…


Brianna | Two different sides

Frank (a visitor to Vancouver) | A nice mixture of blues. Dig those sleeves.

Jan from Yaletown | Summer dapper

Some new Old Faithful items.

Rethink new luggage by going vintage at Salmagundi.

His and her matching pastels at The Block.

Ting from West Van | Classic black is still great in the summer

Tony from Richmond | Young, funky, and fun with a great head of hair.



Jenny Bachynski is the Style Editor of Scout Magazine. Raised in Alberta, she packed up her bags in her teens and headed to Vancouver to pursue further education in fashion design. In 2009, she started her own small business Jenny Andrews Recycled Leather Goods, as well as her blog Jenny Loves. Thereafter, she discovered that one of her greatest joys was stumbling upon beautiful and interesting things, and sharing them with anyone who would listen.


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