…and I say that not because I drive a Westfalia, drink beer, dig the banjo and have absolutely nothing against the occasional nipple.
PS. I’ll take summer now, please.
A no messing around guide to the coolest things to eat, drink and do in Vancouver and beyond. Community. Not clickbait.
…and I say that not because I drive a Westfalia, drink beer, dig the banjo and have absolutely nothing against the occasional nipple.
PS. I’ll take summer now, please.
Screw you HIPSTERS!
Screw you VICE PRESIDENTS!
[…] This post was mentioned on Twitter by Andrew Morrison and Karen Benson, Jan Zeschky. Jan Zeschky said: If only all microbreweries had budgets like Deschutes' for such great ads: http://t.co/UI84BHA via @scoutmagazine […]
Yeah, so well done! Love that Cave Singers track, too.
Though of course I’d like it, I believe I’m a composite example of the target audience (sure, “hipster”, been called much worse). Don’t think there’s anything wrong with a good product pinpointing and knowing their market then knocking their PR strategy outta the park!
And if said marketing pulls even a few people from massive corporate breweries and music acts, and leads them to better quality, independent product, then more power to ’em.
what Kurtis said